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Optimal Announces the Fastest Growing Social Brands for August 2012: Coca-Cola, Reese’s, Monster Energy, Pepsi, Cover Girl, NFL, Coupon Cabin, Aeropos... 10 Sep 2012 | 11:27 pm
SAN FRANCISCO, CA–(September 10, 2012) – Optimal, Inc., the leading social media advertising and audience data platform, today released the list of the top performing brands on the Optimal Index for A...
New Website Look and Feel 6 Sep 2012 | 08:54 pm
We updated our website to integrate more of the Analytics offering -> you’ll notice now if you to http://optim.al you’ll be redirected to the optimalsocial.com website. Please provide any feedback on ...
New Optimal Keyword Expander Features (subscription only!) 30 Aug 2012 | 05:09 am
Optimal has released brand new features as part of its Keyword Expander product that are available immediately only to its monthly or annual subscribers. See below how to get more info on that. 1. Dem...
It’s Time to Buy Mobile Advertising on Facebook – 7 Quick Social Mobile Ad Tips 14 Aug 2012 | 03:46 am
We have been seeing great results with Facebook mobile ads in the FB News Feed created via the new Optimal 3.0 platform (accessing the Facebook Ads API as a Preferred Marketing Developer). Here are so...
Press Release: Optimal Announces the Fastest Growing Social Brands for July 2012: Walmart, Target, Starbucks, Skittles, Victoria’s Secret, Disneyland,... 3 Aug 2012 | 11:20 pm
Starting with July 2012, Optimal will be releasing a monthly summary of the fastest-growing brands on the first Thursday of every month. These will be archived here: Optimal Monthly Fastest-Growing So...
Facebook Fan Growth: Amazon, Vaseline and Visa Grow July FB Likes 18 Jul 2012 | 11:04 pm
Amazon leads the >5,200 brands in the Optimal Index in terms of absolute Facebook fan growth over the past two weeks of over 908,000 users, approximately 14.6%. Their growth rate is not the highest am...
MSNBC Facebook Fans Disappear: Magically Reappear as NBCNews Fans 18 Jul 2012 | 09:40 am
Since our OptimalIndex is tracking over 5,000 brands daily in terms of reach, engagement and CPC, we often spot interesting trends in the social data and then fill in the gaps later. This one was easi...
Retailers like Zappos are in Love with OptimalKeyword 7 Jul 2012 | 08:35 am
Nate Luman (Facebook Marketing Lead at Zappos) talked about our OptimalKeyword audience similarity during this session along with Kia Motors at DigiDay’s Data Marketing Summit. He makes the point that...
Facebook Mobile Ad Performance Better on Android than iPhone 26 Jun 2012 | 11:15 pm
Forbes’ Rob Hof shared some results that we’ve seen consistently among some of the advertisers running mobile ads on Facebook so far, namely that ad performance on Android devices is much better than ...
Stanford vs. Cal – Who likes what and why the Bubble Wrap? 23 Jun 2012 | 01:35 am
The summer beckons, another college academic year is behind us, and so we thought it fun to look at some social media insights around Bay Area university students. Here thanks to the wonders of social...
