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How to Price Your Work 1 Jul 2013 | 12:31 am
Pricing policy has both immediate and long-term consequences on a creative business and has an impact not only on the economics of the enterprise but also on the perception of its products and/or serv...
Ideas are not enough! 22 May 2013 | 11:32 am
One of the points I make in my training workshop 'How to Make Money While You Sleep' is that 'Ideas Don't Make You Rich". I quote multimillionaire Felix Dennis, publisher and poet, who wrote in his bo...
Crowdfunding - more info and inspiration 18 Oct 2012 | 02:13 pm
Whilst working with the creative and digital businesses in New Zealand, I had the pleasure of meeting digital media guru Helen Baxter of Mohawk Media in Wellington's creative quarter. Helen has writt...
a-Creativity : i-Creativity 19 Apr 2012 | 07:53 pm
Creativity loves a crisis. Especially at times of crisis we need creativity. Indeed some of the most creative solutions in human endeavour have come about because of a crisis. But what do we mean exa...
Paul Smith talks business 29 Nov 2011 | 05:09 am
Here's a fascinating interview with fashion design guru Paul Smith, who talks about many aspects of growing a business in the creative industries, including: - How he succeeds as a creative entrepre...
Social Media - keep it personal! 14 Nov 2011 | 09:30 am
Keep it personal when using social media. That was one of the key messages from DK of MediaSnackers, who gave a very impressive talk in Aberdeen where we were both keynote speakers at the launch of th...
Crowd-testing 7 Nov 2011 | 03:41 am
You can use crowd-funding platforms to test the market for a new product, service or project, in parallel with raising finance to fund new creative initiatives. This was one of the many interesting p...
Creativity in Business 7 Oct 2011 | 12:34 am
In this short video, David Parrish talks about: - How Creativity and Business can be combined intelligently and sensitively to achieve business and creative success in a way which is consistent with ...
How to Succeed in Creative Business 9 Aug 2011 | 07:41 am
In this 'How to Succeed in Creative Business' video, David Parrish offers five pieces of advice about how creative entrepreneurs can make their creative and digital businesses even more successful. -...
Art is not what you see... 23 Jul 2011 | 03:19 pm
"Art is not what you see, it’s what you make others see" - Edgar Degas, French artist (1834-1917) I agree with this statement, which switches things around nicely, so that instead of thinking only abo...
