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Having a Marketing System in Place 14 Jul 2013 | 10:37 pm
This past weekend my aunt and uncle celebrated a very special occasion, their 50th wedding anniversary. It was fun to be together with my family to commemorate a truly heartfelt occasion. When I think...
3 Ways to Be Relevant and Fresh Right Now 2 Jul 2013 | 01:09 am
1. Take an honest look at your website. Does it reflect what your business is all about? Often times I find businesses had their website done several years ago and their culture or offerings have chan...
How to Strengthen Your Headline 16 May 2013 | 12:35 am
When it comes to your headline you simply don’t just want to state the claim of your offer, for example-”Stop Smoking,” “Lose Weight”, etc. You want to increase the impact of that headline and get you...
You may have won the Battle, but are you winning the War? 23 Apr 2013 | 12:34 am
In this day and age, being aggressive and not afraid to go head-to-head with your competitors means you’re a shoe in, right? Wrong! You have to be different, creative. What ultimately sets you apart? ...
Oh, the Good ‘Ole Days of Slow Communication… 11 Feb 2013 | 10:27 pm
Remember back in the day when you would get frustrated with poor service and you would write a letter? That letter would go straight to the president or owner and give him or her a piece of your mind....
Are You Underperforming? Want to Find Out? 30 Jan 2013 | 09:13 pm
One of the marketing experts I follow is Jay Abraham. I’ve read two of his books, several transcripts from interviews, many special reports, watched online videos, and have seen him in person. He is i...
Should You Stop Your Direct Mail Campaign?? 10 Jan 2013 | 02:35 am
SCENARIO: You are sending out 7,500 mailers every 3 months to the same list you purchased three years ago. You have three different offers you rotate among. Your piece is an oversized postcard with th...
Who’s Afraid? Be Honest. 17 Dec 2012 | 10:25 pm
A lot of the businesses I have been talking to these past few weeks need to get some marketing initiatives going. Many of them do very little marketing and are seeing their numbers decline (not surpri...
Ed Zuckerberg, DDS talks about Facebook 3 Dec 2012 | 09:08 pm
Recently, I had the opportunity to hear Ed Zuckerberg, DDS (father of Mark Zuckerberg, founder of Facebook) speak on none other than…Facebook. I know, weird. He spoke to a group of about 200 dental pr...
What is Vector Art & Why Is It Important? 3 Nov 2012 | 08:07 pm
These questions are explained often to our clients whenever we are doing a promotional item or any kind of print media. It’s important to know the difference in order to be sure your imprint or printe...
