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Is a Higher ROAS Always Better? 8 Jun 2013 | 12:59 am
To some, it seems obvious to stretch your ad budget further by maximizing your Return On Ad Spend (ROAS = how many dollars in revenue you get for each dollar spent). Becoming obsessed with and achievi...
Is a Higher ROAS Always Better? 8 Jun 2013 | 12:59 am
To some, it seems obvious to stretch your ad budget further by maximizing your Return On Ad Spend (ROAS = how many dollars in revenue you get for each dollar spent). Becoming obsessed with and achievi...
The Feed Doctor Foils…Himself 24 May 2013 | 11:55 pm
Today I was helping out some of my colleagues with a very clever, but tricky, rule. We were using classification name (or “class”) to map to Amazon browse nodes. We had decided to manage the maps in s...
The Feed Doctor Foils…Himself 24 May 2013 | 11:55 pm
Anthony Alford, Technical Lead at ChannelAdvisor, shares methods and tricks for business rules and errors.
The Feed Doctor's Catalyst After-Action Report, or “Catalyst: I Love You Man!” 6 May 2013 | 10:45 pm
I just flew back from Las Vegas, and boy are my arms tired...because I spent the flight typing up this blog post. *Rim Shot* But the truth is that I had such an experience at Catalyst, and learned so...
The Feed Doctor's Catalyst After-Action Report, or “Catalyst: I Love You Man!” 6 May 2013 | 10:45 pm
The Feed Doctor shares his post-Catalyst thoughts.
Google Shopping Outperforms Google Product Search 16 Apr 2013 | 07:13 pm
Recently we compared US Google Shopping March 2013 numbers against Google Product Search results from March 2012. We looked across our clients for which we are tracking their Google Shopping campaign...
Google Shopping Outperforms Google Product Search 16 Apr 2013 | 07:13 pm
Recently we compared US Google Shopping March 2013 numbers against Google Product Search results from March 2012. We looked across our clients for which we are tracking their Google Shopping campaigns...
It’s almost the 12th April, have you signed up for the Google Shopping incentive? 28 Mar 2013 | 12:51 pm
Back in February, Google announced the international rollout of its new Google Shopping model, replacing the free Google Product Search program. The result was that ten more countries began the transi...
It’s almost the 12th April, have you signed up for the Google Shopping incentive? 28 Mar 2013 | 12:51 pm
Back in February, Google announced the international rollout of its new Google Shopping model, replacing the free Google Product Search program. The result was that ten more countries began the transi...
