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Google Authorship and Author Rank – The Present and the Future 1 Jul 2013 | 02:29 pm
Imagine that sometime in the future, Google found a way to algorithmically determine the quality of online content and its authors, pushing those with the highest bar to the top of the results pages. ...
An Inside Interrogation Of Gazel (The Excel Add-in NOT the Antelope) 8 Apr 2013 | 07:32 pm
All PPC account managers know, love it or hate it, Excel is a major part of your daily routine. Gazel is an Excel Add-in, (co-created by Chad Summerhill), that allows you to draw your Adwords data di...
How to supercharge your PPC landing page. 19 Mar 2013 | 09:17 pm
Landing Page Optimisation One of the key, and often over looked, areas to conversion optimisation is having a good landing page. The landing page of your advert can mean the difference between your v...
Is Bing on the Rise? 8 Mar 2013 | 02:19 pm
Should you be advertising on Bing as well as Google? With Google’s Search share reportedly hitting a five year low last month (let’s face it, it’s still dominating the market), is it time to look at ...
Social Media And The Spread of Mis-Information 1 Mar 2013 | 02:52 pm
Did you know that the average human accidentally eats eight spiders a year? You’ve probably read it somewhere or been told by a friend trying to creep you out. Well, it’s baloney. Spiders, whilst bei...
DKNY Face the Wrath of the Blogosphere 28 Feb 2013 | 09:09 pm
It’s been a while since I’ve written something for Custard. Not intentionally of course. It’s just that I work in social media and it’s quite easy to get distracted, what with all the fashion weeks h...
Custard – Goat Edition 27 Feb 2013 | 02:29 pm
So apparently the latest thing is goats screaming like humans, now being dubbed over music tracks, most notably of which, is Taylor Swift’s ‘I Knew You Were Trouble’. This phenomenon seems to have swe...
A Review of ‘Wordstream PPC Advisor’ 26 Feb 2013 | 08:00 pm
PPC Management Tools So… we all know the standard Google tools used to effectively create, manage and optimise PPC campaigns, but there are a lot of tools out there other than Adwords, Analytics & Ed...
Google Wants You To Talk To Yourself 25 Feb 2013 | 05:49 pm
So, Google finally demo’d their Glass project and exactly how it’s going to look when worn – I have to admit I’m pretty impressed. I’m one of those people that are constantly getting lost so the GPS f...
Staff Member of the Week 22 Feb 2013 | 02:30 pm
In this exciting new section, we’ll take an in-depth look at one of the cogs in the creative machine that is Custard. This week, we’ll be kicking things off with our Key Content Writer, Lauren. Name/...
