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Google Analytics Segmentation: Updated for Better Analysis 16 Jul 2013 | 06:44 pm
I’m sure everyone here knows that segmentation is probably the most important tool that we have in our analysis toolbox. And with the updated Google Analytics segments you can slice and dice your data...
How to Analyze User Behavior with a Google Website Survey 12 Jul 2013 | 09:51 pm
Maybe the title of this post is a bit over the top. But my goal is to show you how the four simple questions from a Google Website Survey can provide deep insights you can’t get from Google Analytics ...
Google Databoard: Consumer Data to Craft your Mobile Game-plan 9 Jul 2013 | 08:19 pm
Perhaps you’ve heard that mobile is going to become more and more important :) But what if haven’t implemented a mobile plan? Luckily you have the Google Databoard to help kick some ass and define you...
How Universal Analytics will Drive Strategic Marketing 2 Jul 2013 | 08:13 pm
There’s more and more buzz growing around the next generation of Google Analytics, Universal Analytics. As it slowly rolls out, more and more people are talking about some really interesting applicati...
How to survey your site visitors with Google Consumer Surveys 27 Jun 2013 | 07:14 am
I spend a lot of time talking about quantitative data on this blog, mostly Google Analytics data. But this post will focus on Qualitative. Specifically I want to talk about how to implement and collec...
Measuring the Non-Profit: From Planning to Implementation 22 Apr 2013 | 04:57 pm
This is a post that I’m excited to write. I was talking to my friend Leslie, who does marketing for Google for Non-Profits. She helps non-profits use Google tools to be more successful. We were chatti...
Tracking Ecommerce Transactions with Universal Analytics 22 Mar 2013 | 06:37 pm
We all know that tracking business outcomes, or conversions, is absolutely critical. If you sell a product that means tracking transactions. Let’s walk through tracking ecommerce transactions with Uni...
Tracking Websites with Universal Analytics 21 Mar 2013 | 06:52 pm
Universal Analytics is the evolution of Google Analytics. In addition to tracking mobile apps and almost any other device. Let’s tracking websites with Universal Analytics and demystify how the tracki...
Migrating to Universal Analytics 21 Mar 2013 | 06:18 pm
Universal Analytics is the next generation of Google Analytics. Announced in October, 2012, and previously available in Beta form, it is now rolling out to all new Google Analytics users. Just to be ...
New: Managing Google Analytics User Permissions 11 Mar 2013 | 08:00 pm
Finally! For the first time EVER, yes, EVER, Google Analytics has made a change to it’s access controls and user permissions. Some may think Google Analytics user permissions is not a very sexy topic,...
