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On Standing Up to Cyberbullying 24 Aug 2013 | 10:05 pm
Earlier this week, my ArCompany colleague Hessie Jones wrote a damning blog post on the state of social networks and their approaches to cyberbullying. It’s a powerful read and looks at both sides of...
Why Smart Marketers Combine Automated AND Conversational Insights 22 Aug 2013 | 01:01 am
Over at his always thought-provoking blog, Rich Becker shares a post today entitled, Will Automation Steal the Soul from Social? It’s an enlightening read and a great discussion starter. In the post,...
3 Reasons You’ll Hate the Influence Marketing Book 20 Aug 2013 | 09:39 pm
Back in May this year, Influence Marketing – the book I co-authored with Sam Fiorella – was published. Published by the Que Biz-Tech imprint of business publisher Pearson, it was the result of 3-4 ye...
The Sunday Share – Mobile Design Trends in 2013 18 Aug 2013 | 06:47 pm
As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated m...
Without Context, Data is Meaningless 15 Aug 2013 | 08:39 pm
There’s a big push at the minute by marketers and technology vendors around the concept and importance of Big Data. Run a Google Search for the term and the resulting titles of posts, articles or book...
The Fallacy of the Democratization of Social Influence 14 Aug 2013 | 06:44 pm
When we currently think of influence, we probably think of social scoring platforms like Klout, Kred and PeerIndex. These are the early adopters to the social influence space and, as such, have built ...
Why Our User Experience Should Be Determined by Data 13 Aug 2013 | 11:52 pm
Anyone that follows this blog regularly will know there’s a wee bit of a running joke at how often the site design changes. What started out as a semi-regular update (say, once or twice a year) to ke...
Loyalty Is Earned, Not a Given 12 Aug 2013 | 11:40 pm
Back in July 2012, I spoke at an event in Toronto. During my talk, I made a quip about whether or not anyone still used Canadian smartphone giant BlackBerry (previously known as RIM). While it was a ...
Why No-One Cares About Your Brand 10 Aug 2013 | 09:48 pm
Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recr...
Where Does Online Video Sit in Social Media for Marketers? 8 Aug 2013 | 08:12 pm
With the recent implementation of video posts for popular photo app Instagram, and the swift uptake of the Vine platform when it was released on iPhone and later Android, video has continued to make b...
