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Analytics Target Purchase Influencers to Improve Email Marketing 12 Jul 2013 | 12:56 am
Email, while not the flashiest of messaging vehicles, is still a valuable workhorse for many marketers: The MarketingSherpa 2013 Email Marketing Benchmark Report found that 60 percent of participants ...
For Sports Venues, Analytics Improve Fan Experiences, and Revenues 11 Jul 2013 | 09:38 pm
What many fans would describe as the perfect environment as they sat at home in front of their big screen televisions enjoying this year’s March Madness was the coverage and game analysis. If the mill...
Webinar: Staying Ahead of the Social Conversation in an Always On World 11 Jul 2013 | 07:30 pm
This webinar is part of the Data Informed Big Data Academy Marketing Analytics & Customer Engagement series. Join Jamie de Guerre, VP at social analytics pioneer Topsy, for expert advice on how to st...
Esri to Broaden Location Analytics with SAP, Salesforce Offerings 11 Jul 2013 | 04:28 pm
SAN DIEGO—Esri is working to plant its multi-layered digital atlases inside the workflow processes where business analysts live. At its annual user conference here, the company unveiled plans to embed...
IBM’s Big Data University Gears Up to Meet Enterprise Demand 10 Jul 2013 | 03:41 am
In the summer of 2011, IBM launched its Big Data University, a series of free online classes and certifications for professionals and students studying technologies like Hadoop and analytics applicati...
Urban Observatory Visualizes, Compares Cities Through Data-Based Lens 9 Jul 2013 | 05:23 pm
SAN DIEGO—The French capital is famous as the City of Lights, and Ernest Hemingway remembered it fondly as a moveable feast. But look at the data, and what stands out about Paris is the distribution o...
Webinar: How Being a Data-Driven Organization Changes Your Relationship with Your Customers 9 Jul 2013 | 05:07 am
This webinar is part of the Data Informed Big Data Academy Marketing Analytics & Customer Engagement series. In 2005 former Google CEO Eric Schmidt famously estimated the size of the Internet to be f...
Esri Users Describe Change Management for Adopting Location Analytics 8 Jul 2013 | 05:49 pm
SAN DIEGO – In the 1980s, you needed a car, a street map, some economic data and a notebook to evaluate sites for a new restaurant. “You’d spend hours driving around the market, scouting locations, lo...
A Look at Hadoop’s Future with MapR’s John Schroeder 4 Jul 2013 | 02:21 am
What began as the data management brainchild and initial project from the likes of Google and Yahoo has turned into the data management catalyst for the entire big data era—of course we are talking ab...
Industry Group Finds Enterprise Search Tool to Match Business Process 4 Jul 2013 | 01:30 am
The Technology Services Industry Association, or TSIA, offers a wide variety of content to its members in the technology industry. From best practices research and benchmarking studies to webinars and...
