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Big Data Love for Cloudera from Big Blue 25 Jun 2011 | 09:14 am
I’m a huge Hadoop fan. If you love innovation and startups, you HAVE to love Hadoop – simply because it’s fueling so much of both. Hadoop adoption has been particularly rapid among Netezza’s digital m...
Intuit highlights attribution analysis, behavioral targeting, and funnel-aware messaging as keys to success at NCDM 6 Jan 2011 | 07:22 pm
I led a session at the National Center for Database Marketing (NCDM) conference in Miami last month on how to “Target Customers Effectively Through Advanced Analytics” with Arup Ray from Intuit. Full ...
New Research: Real-Time Data Fuels Targeted Marketing 9 Sep 2010 | 02:37 am
Winterberry Group has just published new research that promises to provide marketers with a road map for navigating the changing landscape of marketing data that is increasingly critical to their succ...
New Research: Real-Time Data Fuels Targeted Marketing 8 Sep 2010 | 10:37 pm
Winterberry Group has just published new research that promises to provide marketers with a road map for navigating the changing landscape of marketing data that is increasingly critical to their succ...
Top Four Ways Marketers Create Value Via Data Analysis 19 Jun 2010 | 07:53 am
I spoke last week at the Merkle Executive Summit about the top four opportunities for marketers to create value through high performance large-scale data analysis. My talk highlighted the reasons tha...
Research on the Changing Mission of Marketing Data 12 Jun 2010 | 01:42 am
Direct and digital marketers drive campaign performance by leveraging data to improve the targeting precision, personalization, and the ROI of their marketing efforts. But the data landscape is changi...
Research on the Changing Mission of Marketing Data 11 Jun 2010 | 09:42 pm
Direct and digital marketers drive campaign performance by leveraging data to improve the targeting precision, personalization, and the ROI of their marketing efforts. But the data landscape is changi...
Data-Driven Marketing: Insights from the AppNexus Innovation Summit 30 Apr 2010 | 04:11 am
The AppNexus Innovation Summit in San Francisco last week attracted a compelling concentration of smart minds from the most innovative firms in the display advertising ecosystem. An early highlight c...
What Pepsi Ditching the Super Bowl Signals for Online Brand Advertising 9 Jan 2010 | 09:00 am
For the first time in 23 years, Pepsi will not be advertising in The Super Bowl – the championships of brand advertising. Big advertisers pay big bucks to reach a big audience with their messages dur...
AOL Advertising on the Need for Speed in Yield Optimization 2 Dec 2009 | 06:02 pm
AOL Advertising is one of the most innovative firms in the online advertising industry. If you haven’t noticed, it’s likely because they consider many of their innovations to be trade secrets, and th...
