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New LED billboard is first expansion for Piccadilly site 22 Aug 2013 | 11:04 pm
Work has started this month on the construction of a new LED digital billboard in London’s Piccadilly Circus, one of the world’s best-known advertising sites. The 25x5m screen with 10mm pixel pitch s...
Majority report: tracking mobile phones is intrusive 14 Aug 2013 | 11:17 pm
A storm of negative media coverage over the tracking of mobile phones is this week darkening the public perception of Britain’s digital out-of-home business, writes Screenmediamag.com editor Barnaby P...
Signage firm developing screens with a difference 14 Aug 2013 | 11:13 pm
Digital signage technology specialist Stratacache is opening a new division making bespoke screens for out-of-home applications, an indication of the increasing demand for unusual shapes, sizes and fe...
Brisbane restricts flashing, animated digital billboards 8 Aug 2013 | 11:41 am
The city of Brisbane, Australia is the latest to restrict roadside digital billboards – but at the same time is relaxing the rules on smaller digital signs. The prohibition of animated or flashing bi...
NanoTech eyes DOOH after buying glasses-free 3D tech 8 Aug 2013 | 11:38 am
Diversified technology and media group NanoTech Entertainment looks set to make a big move into digital out-of-home and retail digital signage, following its acquisition of Magic Screen 3D and its gla...
Monster buys LocaModa, pioneer of social/DOOH links 2 Aug 2013 | 05:06 pm
U.S. digital out-of-home advertising specialist Monster Media has acquired the assets of LocaModa, the pioneering integrator of digital signage with social and mobile. The deal, terms of which were n...
Outdoor and online media head global spending league 25 Jul 2013 | 11:52 pm
Nielsen’s latest research on global ad spend confirms a continuing drift away from print and even TV to digital, with outdoor as well as the Internet being a beneficiary. “We see trends continuing in...
Cineplex buys DOOH firm, eyes international expansion 18 Jul 2013 | 11:13 pm
Canadian cinema chain owner Cineplex is to move further into digital out-of-home with the acquisition of EK3 Technologies, a deal that underlines the increasing crossover between digital signage and t...
How eye-tracking can tell us what the audience is thinking 11 Jul 2013 | 11:07 pm
Eye-tracking, revealing what we look at and for how long when interacting with a stimulus, has often had a bad press. As a result, retailers have been wary of using it to evaluate products, Websites, ...
New Selfridges department featured in digital windows 4 Jul 2013 | 08:25 pm
Some of Britain’s best-known shop windows have been bedecked with digital signage to celebrate the launch of a new denim outlet within Selfridges on London’s Oxford Street. Four windows at the retail...
