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The Future of Search (Where Google is Headed) 27 Aug 2013 | 01:38 pm
Search Engine Optimization sometimes seems like a cat-and-mouse game. But if you want to know where Google is headed, the best place to look is Matt Cutts, who heads up the Google web spam team. (Watc...
Digital Marketing: The Future of Internet Presence for Raleigh Businesses 6 Aug 2013 | 11:30 pm
The Gartner Group predicts that by the year 2017 Chief Marketing Officer’s IT budgets will be greater than Chief Information Officer’s budgets. This seems logical — we all are watching marketing becom...
Creating a Responsive Web Design Site for a Raleigh Business 25 Jun 2013 | 08:51 pm
More Raleigh businesses are asking The Department of Marketing about responsive web design. And for good reason: the number of people accessing websites using smartphones and tablets is increasing and...
Discover Your Social Media Gaps with the DofM Dashboard 18 Jun 2013 | 10:43 pm
Do you feel that when it comes to social media and your company that you’re moving one step forward and two steps back – or even at times standing still? It may help to know though that when it comes ...
Lead Generation for Raleigh Businesses in Five Steps 4 Jun 2013 | 02:43 pm
Lead generation is tough for Raleigh businesses. Finding good leads is even tougher. Here are five ways to improve your lead generation techniques.
The Pitfalls of Stock Photography 28 May 2013 | 04:23 pm
We know not every client has the budget or time to get professional photos. But it's worth considering: We recently came across an example of how stock photography can cause a business to look generic...
Mobile Website v. Mobile App 21 May 2013 | 03:02 pm
Does your business need a mobile website or a mobile app? Figure out the pros and cons of each using this infographic.
Three Important Rules for Designing A Website that Converts 14 May 2013 | 02:24 pm
Designing a website is like creating a blueprint for your house: It’s important to keep the end result in mind. For example, when building a house, it’s important to consider curb appeal. But it’s equ...
Five Overlooked Tips for Profitable Lead Generation 7 May 2013 | 05:51 pm
While working with businesses, we notice a a lot of techniques that aren't successful. Here is our list of principles upon which to build successful lead generation.
Stop Stuffing ‘you know what’ into Your Business Website 25 Apr 2013 | 02:03 pm
When you talk to designers and marketers about creating your business website, you're going to hear a lot of things you “gotta” do and you'll probably make a list of things you “wanna” do. But when it...
