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Why corporate identity matters 30 May 2012 | 03:46 am
The value of corporate identity can’t be overstated: its value increases each time its presented properly and decreases with every improper applications. It’s critical to establish a strong corporate ...
HTML5: Why (and what) you need to know about it 22 May 2012 | 04:18 am
With a reach of hundreds of millions of users (Google Chrome alone has more than 200 million active users)—and growing rapidly—you want to make sure your website is HTML5-ready. What’s more, with mobi...
Does your website respond to your audience? (probably not) 15 May 2012 | 07:50 am
It’s believed that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015. At their own peril, many companies don’t realize that they’re in ...
How MOMA inspired a new website design 11 May 2012 | 09:02 am
We paid a visit to the Museum of Modern Art in New York City recently for some inspiration. At the same time, we were working on our new website design, which was taking longer than anticipated. We we...
Working with the Beach Boys – with help from John Stamos 6 May 2012 | 07:45 am
We’ve been working with Brian Wilson and Capitol Records to promote the Beach Boys 50th Anniversary this year, which features a big Summer tour, new album and many other festivities lined up for “Amer...
No more clipping: Coupons on Your iPad 2 May 2012 | 07:50 am
We spent the better part of a year designing the identity, branding and user interface for a brand-new iPad app for News America Marketing, based in Westport, CT. “SmartSource Xpress” basically takes ...
Print: It’s not going away anytime soon. 26 Apr 2012 | 07:40 am
Print collateral is still often the first contact between a brand and its potential customer. The importance of print communications cannot be understated. Despite the proliferation of digital commun...
Your identity speaks loudly. What are you saying? 6 Apr 2012 | 08:10 am
A strong corporate identity helps reinforce a company’s brand image and supports its marketing activities. When a corporate identity program is presented consistently, it creates a positive and lastin...
Pin your business interest on Pinterest 2 Apr 2012 | 07:41 am
It’s hard to believe another social network could break through at such an exponential rate, but Pinterest has done just that. Pinterest will not say how many users it has, but according to comScore, ...
Helping world-class musicians connect with more fans. 26 Mar 2012 | 11:34 am
Designsite works with music companies and some of today’s most renowned musicians, helping artists to reach a wider audience than ever before via dynamic websites and social marketing strategies. Our ...
