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Email Marketing Equals Dollar Signs 9 Jan 2013 | 07:40 pm
Open and click-through rates are common metrics used to evaluate the success of email campaigns. But we all know that for retailers, revenue is what really matters. Like every other department in an o...
Why CPA’s Will Bruise Your Brand 9 Jan 2013 | 07:37 pm
CPA deals, while they sound SO lovely in concept, are actually quite frightening. At least this according to a 2006 article quoted from Chiefmarketer.com… We all know that the quickest way to wreck y...
Email Marketing Advice from SBA.gov 8 Jan 2013 | 09:02 pm
Want to know one of the best ways to keep in touch with customers? The answer is as easy as 1, 2, E…Email marketing, that is! Email marketing is one of the most effective ways to keep in touch with… R...
A Brand New Tracking Feature and why ‘Additional Services’ are not a Deal Breaker (and Never Will be) at DigDev 7 Jan 2013 | 08:40 pm
If you’ve worked with us, you likely know that we’re always changing our capabilities and making “tweaks” on your campaigns. It’s not just for you, but mostly for your clients: we want them to feel l...
Email Marketing Predictions For 2013 7 Jan 2013 | 08:32 pm
Anytime I read an article that refers to email as “old,” I can’t help but snicker inside. Email has changed dramatically since its “ You’ve got mail” days — and changes incrementally from year to year...
Email Marketing for Hotels 4 Jan 2013 | 06:45 am
Email marketing is an easy and affordable way to stay in touch with key customer segments, and can be one of the most effective ways to grow your hotel’s occupancy rates and revenue. However, to run a...
What Makes DigDev Different From Other ‘Vendors’? Pick Your Pleasure 3 Jan 2013 | 05:12 pm
Every day I speak with at least one new prospect. While we’ve all built a book from the ground up even once one has established themselves in our industry, we all inevitably crave more. It’s how eve...
Why you NEED multiple channels to make a campaign truly work 28 Dec 2012 | 10:12 pm
A few days ago I blogged on the topic of just what could be done with the addition of E-mail in to marketing budget. In this case, I’ve more than given the WHY – not just in that blog, but… Read more...
BLOG The Nitty-Gritty: Variety and RETURN 26 Dec 2012 | 05:05 pm
Let’s face it: as an advertiser or direct marketer, the bottom line is that you live to produce and have to produce to live. There are really no two ways around it. Clients come, clients go, and yo...
Email Marketing is Central for Retailers 20 Dec 2012 | 10:05 pm
NEW YORK: Retailers like Macy’s, J.Crew and Gap are taking an increasingly nuanced approach to email marketing, which is especially important during the intensely competitive holiday season. Macy’s, t...
