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25 Data Points on Generation C: The Connected Consumer 30 May 2012 | 10:00 pm
How well do you know Gen Y? Here are some interesting points for discovery that get us thinking beyond what we think we know today: 59% update their social status in class. 29% find love through Fa...
{Infographic} Does Social Commerce Work? 29 May 2012 | 10:00 pm
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How Americans Shop: Six-Figure Incomes Think They’re Poor 28 May 2012 | 10:00 pm
Significant findings of the How America Shops MegaTrends report, “Moving On 2012″ report, by WSL/Strategic Retail, an authority on shopper behavior and retail trends, include: · Youth market no lo...
Pampers Tested ________ on Facebook 23 May 2012 | 10:00 pm
Pampers tested livestreaming an online TV show to its UK & Ireland Facebook page earlier this year: The session featured baby sleep expert Wendy Dean, who shared her advice with those watching. P&G ...
P&G Finds ______ Ads Work Better on Facebook 22 May 2012 | 10:00 pm
P&G’s optimization approach for digital is not unlike the continuous improvement processes long used on factory floors, and some of its brands, including Pantene, are using continuous data on consumer...
Direct to Consumer Rises for CPG Companies 21 May 2012 | 10:00 pm
A recent study conducted by the Economist Intelligence Unit (EIU) found that consumer goods companies are increasingly experimenting with new ways to establish and enhance direct, two-way relationship...
Credit cards get connected to offer coupons, loyalty 16 May 2012 | 10:00 pm
CardSpring, an Accel Partners and Greylock Partners-backed start-up, went live last month with its application platform, which allows developers to create applications that can work with credit cards....
Most People are Anti-Social on Social Media 15 May 2012 | 10:00 pm
Many social-media “experts” insist that a “two-way conversation” between marketers and consumers is the whole point of social, and anything less than that is a reflection of outdated, broadcast-style ...
Marketing Budgets Rise for CPG Giants 14 May 2012 | 10:00 pm
Coca-Cola, Reckitt Benckiser, Kraft Foods and Procter & Gamble are among the major brands that expect to be spending more this year on marketing. Encouraged by reception of the Magnum ice cream bars, ...
Is Facebook commerce shuttering it’s doors? 9 May 2012 | 10:00 pm
Following the adage: ‘Go where the users are’, companies have flocked to Facebook, and they’ve increasingly been trying to do more with their Facebook presences in an effort to get the maximum ROI out...
