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The rise and rise of crowd funding 22 May 2013 | 12:48 pm
*Or why social funding won’t go away any time soon. When 2 people close to me, (Josh and Maya) get their films fully funded via 2 different crowdfunding platforms, Indiegogo and Pozible, I sense a sei...
What’s your showrooming strategy? 28 Jan 2013 | 05:25 pm
Australian retailers are notoriously bad at optimising their websites for mobile visitors. Yet at least 25% to 30% of your website visits will be via mobile and tablet. For one client, I’ve watched th...
2013 Digital trends for prestige brands 1 Jan 2013 | 06:33 pm
Thanks to L2, this nifty video predicts some key trends for prestige and luxury brands doing digital marketing in 2013. My favourite? The need for smartphone optimised websites, as consumers continue ...
The New Age of Blog Monetisation: Blogging for Cash 14 Oct 2012 | 06:19 pm
The last SMCSYD event, the new age of blog monetisation, sparked some interesting discussion. Here’s the panel Daniel Kjellsson, FELLT.com Daniel Kjellsson, is a cofounder of digital publisher Sydney...
ASB Ruling – Implication for Australian Brands in Facebook 16 Aug 2012 | 10:29 pm
The ASB ruling has been made without clear understanding of the functionality of the Facebook platform, particularly that there is no pre-moderation of Fan comments available to Page administrators - ...
How do you attribute digital monetisation? 22 Mar 2012 | 04:34 pm
View more presentations from Tiphereth Gloria. I spoke at ad:tech Sydney last week, the session Don’t Sell Me … Tell Me – The Attribution Of Digital Monetisation. In it, I put forward that marketers ...
How SMS changed the world 8 Dec 2011 | 12:42 pm
This fascinating infographic gives the global lowdown on the 4.2 billion texters and the volume of SMS messages sent. Created by: MBA Online
Signed Finds – how social can drive retail and charity engagement 2 Dec 2011 | 08:01 pm
Moby gets behind Vinnies Signed Finds Signed Finds is a new social media marketing initiative for Vinnies, a.k.a St Vincent de Paul. The premise is simple: get Australian and international musicians ...
Yelp in Australia 30 Nov 2011 | 08:35 pm
View the story “Yelp – local review site launches in Australia” on Storify]
The future of journalism – do media companies have to start thinking like technology companies? 20 Oct 2011 | 05:53 pm
I went to a new type of media briefing a couple of days ago. “New” because it was the old media world reaching out to engage with the new media world. The old media in this case was News Limited’s mas...
