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Responsive Web Design, Dedicated Mobile Site or Mobile App – How to Choose? 10 May 2013 | 07:26 pm
More than ever people are accessing content on the move, with mobile devices fast becoming our primary way of accessing information. If you want people to buy your products, use your service, locate y...
TV Advertising vs. Digital Marketing – Infographic 30 Apr 2013 | 04:07 pm
With digital marketing paving the way for modern-day advertising, it’s time television followed their lead. We look at some comparisons between the costs of TV advertising with SEO and PPC campaigns. ...
The Social Gaming Gamble: Has Sony Got It All Wrong? (infographic) 7 Mar 2013 | 04:43 pm
Unless you’ve been living under a Donkey-Kong sized rock for the last couple of weeks, you’ll know that after six long years, Sony’s PlayStation 4 was unveiled to be released this year. When looking t...
How to Get 30,000 Twitter Followers in a day 20 Feb 2013 | 03:28 pm
Get hacked! International fast food giant Burger King fell victim to online hacking organisation Anonymous on Monday. The self proclaimed ‘hacktivists’ say they take action against companies who they ...
Mobile is all about Location Location Location! 4 Feb 2013 | 04:46 pm
As the age old Real Estate aphorism goes it’s all about Location, Location, Location! With “Advertising spend at £23.12 per mobile internet user in the UK in 2012” (eMarketer, 2013), “smart phone sale...
Facebook Graph Search: 5 Marketing Facts 16 Jan 2013 | 08:14 pm
Facebook has unveiled Graph Search, a new socially-driven personalised search engine that will form an integral part of the social network. Replacing the previous Facebook search feature, Graph Search...
2012 has been a great year for PPC. Let’s get ready for 2013 21 Dec 2012 | 05:48 pm
2012 has been another year of strong grow for pay-per-click advertising. The main characters on the stage are still the same. Google is comfortably the leader of the market while the Bing and Yahoo’s ...
Google Shopping: what’s new for advertisers? 13 Dec 2012 | 10:05 pm
As sponsored results continue taking over more and more space on the search engine results pages (SERPs) another small revolution is going to change the way merchants approach their SEM strategies. In...
The E-Commerce Marketing Mix: 8 Principles (infographic) 23 Nov 2012 | 05:30 pm
Getting buyers to visit, buy and keep buying is the essence of marketing for websites selling things online. When people share your content with their friends, your campaigns gain far more reach at no...
12 SEO Warfare Tactics: Attack and Defence 26 Oct 2012 | 05:05 pm
There is no avoiding war; it can only be postponed to the advantage of others (Niccolo Machiavelli) Don’t try this at home kids. I don’t advocate the use of hostile SEO under any circumstances. And I’...
