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SEO vs. Social Media 5 Aug 2013 | 04:01 pm
A pattern within the younger generation is definitely emerging, with social networks growing in popularity as a method for a discovery resource; in 2010 only 18% of people were using it for that reaso...
ADIDAS QUICKLY DEMONSTRATES SOLID BRAND REPUTATION MANAGEMENT 19 Jul 2013 | 08:44 pm
Adidas has shown how to correctly respond to a crisis situation, by suspending one of its endorsees Tyson Gay, the world’s second fastest man, after it emerged that the triple world champion tested po...
The Greenpeace Shard PR stunt – was it worth it? 16 Jul 2013 | 05:34 pm
Greenpeace is known for its headline grabbing PR stunts, but was its latest stunt- climbing the Shard in London- really worth it? It claims its cause was to draw attention to Shell’s oil and gas drill...
Video of the week: Rory Vs the Robot 12 Jul 2013 | 05:32 pm
I had to share this clip as its a great video to promote the European Tour. In it we see Rory McIlroy up against a rather sarcastic robot. Filmed at PGA National Resort & Spa, Florida. Rory takes on t...
Never mind Murray: Wimbledon’s best PR stunts 11 Jul 2013 | 05:53 pm
As Wimbledon comes to a close and the hype dissipates, we felt it was only right to reflect on the top brand activations from the 2013 tournament. With so many brands fighting for attention, one thing...
Free music can transform your marketing 2 Jul 2013 | 03:45 pm
If you read my last blog post on how to get free images online then you will recall I mentioned some useful sites that could be used to make your blog look much more engaging and exciting, without wor...
Dinosaur PR is hiring. We’re seeking a future social media gun to join us. 26 Jun 2013 | 03:46 pm
It’s been an exciting time at Dinosaur PR. What with new offices in Headingley and a raft of new account wins, we need to expand the team. As you’ve probably figured out, we’re no dinosaurs when it c...
Instagram Videos – Are they enough to rival Vine? 24 Jun 2013 | 02:58 pm
Facebook-owned mobile app, Instagram last week delivered an exciting new feature to its users with the option to record videos which can last up to fifteen seconds. And true to Instagram, 13 video-spe...
Xbox One – the big opportunity for content marketers 19 Jun 2013 | 04:11 pm
E3, the electronic entertainment expo, is the computer and video game industry’s annual trade fair taking place at the Los Angeles Convention Centre in June. Probably the most exciting development at ...
Top Tips for a successful Work Experience in Public Relations. 13 Jun 2013 | 07:07 pm
DINOSAUR PR. Don’t be afraid the agency is not as scary as the name may seem, except Chris Norton, watch out for him! I had no idea, clue, understanding, gist or hint about Public Relations, the term ...