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Creative Work Suffers When You’re Too Precious 31 Jul 2013 | 01:29 am
“They called it fluff!” Creating or marketing brands means promoting and demoting ideas everyday. When you’re delivering creative work to a client, they need to see nothing less than concepts you and...
Distility in Forum Magazine on Branding Education 19 Jul 2013 | 12:09 am
Branding Education – How to Make Branding Better In October 2012, our company was featured in the Forum Magazine Business Spotlight. The article focuses on the backbone of our business – our ability ...
Distility Rebrands Branding for Software Engineers 27 Jun 2013 | 12:34 am
Well, it’s safe to say it – we have been busy bees here at Distility. Whether we’ve been on the road for branding workshops, or building brands right here in our office, we’ve had no shortage of proje...
Distility Brand Strategy Fundamentals eLearning Available Now 9 Apr 2013 | 10:16 pm
It is our pleasure to announce that our new eLearning course, Distility Brand Strategy Fundamentals, has officially launched. This is another big milestone for the Distility team. With Distility Brand...
April Fools Brand Hoaxes: Our Fave Five of 2013 2 Apr 2013 | 10:26 pm
Every year, countless brands roll out elaborate ‘brand awareness’ pranks on April 1st, launching fake products or campaigns that are so hilariously off-point that consumers can’t seem to get enough. F...
Pricing Branding: Distility Featured in PROFIT Magazine 28 Feb 2013 | 02:38 am
This week, PROFIT Magazine — one Canada’s leading business magazines — published a great article on the importance of pricing strategy for small businesses. The article, written by John Lorinc, illust...
Brand Copywriting: What is Your Brand’s Voice? 14 Feb 2013 | 10:53 pm
Copywriting is your brand’s way of speaking to your customer. Think of your organization’s copy as a verbal version of a logo or colour palette. Just like these visual elements, the text you use in yo...
BlackBerry Rebranding is Right for RIM 31 Jan 2013 | 01:46 am
Waterloo-based tech firm Research in Motion has made a big leap this week, announcing a full corporate rebranding that will leave them as — very simply — BlackBerry. We applaud them for this decision ...
Naming a Product: Before You Begin 15 Jan 2013 | 08:23 pm
Your most important marketing tool is your name. Whether it is the name of an organization, or the name of the product, it is the mechanism by which customers gain awareness and recall your offer. In ...
Inbound Marketing Step 6: Improving Brand Awareness Through SEO 20 Dec 2012 | 09:03 pm
Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. This post is the sixth in our series on how to become an inbound marketing hero. In t...
