Dmionline - dmionline.net
General Information:
Latest News:
One size fits all (badly) 31 May 2012 | 01:00 am
Greig McCallum (pictured) says its the end of the line for the pan-global campaign. First published: DMI Jan/Feb 2010 A recent consultancy project for a global financial brand necessitated a thoroug...
Get set for your cookies to crumble! 31 May 2012 | 12:59 am
The new EU e-privacy directives came into effect on May 26. Lisa Arthur (pictured) tells how to adapt your website architecture to ensure your marketing initiatives are compliant. Were you ready for ...
The future of digital measurement and personalisation 31 May 2012 | 12:58 am
More and more businesses are focusing their efforts on creating new ways to communicate and advertise online, using web analytics to guide their decisions. But Gary Angel (pictured) says organisations...
Europe’s online ad market tops €20bn despite economy 31 May 2012 | 12:42 am
1 in 5 advertising euros in Europe is now spent online Despite the continued weak macroeconomic conditions across Europe and globally, Europe’s online advertising market grew 14.5 per cent year-on...
Joined-up marketing to joined-up people 30 May 2012 | 11:42 pm
Chairman of the UK Direct Marketing Association, Scott Logie (pictured), is a top marketer. . . and also a consumer. Here’s his dual view of our industry. For possibly the first time in history, the ...
US: DMA business review reports Q1 modest improvements in revenue 30 May 2012 | 11:28 pm
The USA DMA has released its Quarterly Business Review (QBR) for the first quarter of 2012. Marketers reported modest improvements in revenue, campaign profitability and staffing levels between this f...
Growing confidence among UK marketers: study 30 May 2012 | 11:11 pm
A major, comprehensive survey of the UK marketing sector shows growing confidence and increasing budgets. London-based marketing agency and search & selection company, FindGood, conducted the survey ...
The future is digital - the future is door drop 30 May 2012 | 10:06 pm
So says Mark Davies (pictured) – the new president of the European Letterbox Marketing Association (ELMA) – underlining the power of the humble leaflet. ELMA’s principal role has always been about ra...
Global mobile marketing awards – The Smarties – open for entries 30 May 2012 | 09:33 pm
The international Mobile Marketing Association (MMA) has announced new, expanded categories for The Smarties awards, recognising innovation, creativity and leadership in mobile marketing. The organis...
Be Prepared says sponsor Orange, prior to Euro 2012 30 May 2012 | 04:04 am
With just days to go before the start of the 2012 UEFA European Football Championship, an official sponsor has recognised and celebrated the build-up of excitement for the fans. Orange, and agency Pu...
