Dmnews - dmnews.com - Latest articles from Direct Marketing News
General Information:
Latest News:
How Email Marketing Is Like Dating 27 Aug 2013 | 04:00 pm
Personalize your email so that it's relevant to each individual customer and maybe you'll have the beginning of a beautiful relationship.
Behind IBM's Digital Data Standard 27 Aug 2013 | 01:22 am
IBM, W3C, and others make a concerted effort to standardize customer data collection across multiple platforms.
Ex-News Corp. Exec Named Roku CMO 27 Aug 2013 | 12:14 am
Matthew Anderson exited News Corp. in the wake of "Hackgate."
Where Is Global Marketing Going? 26 Aug 2013 | 09:07 pm
Data-driven marketing is the history of direct marketing and the future of all marketing.
5 Ways to Build Brand Advocacy and Magnify Customers' Passion 26 Aug 2013 | 07:59 pm
Brands that lack evangelists will have to spend more on reach than those whose customers advocate for them.
Smart Social Targeting 'Once' and For All 26 Aug 2013 | 04:00 pm
Following its streak of 2012 Tony Award wins, Once the Musical expands its audience with an intelligent campaign that cleverly capitalizes on existing buzz.
It's Not the Size, but the Quality of Data That Counts 24 Aug 2013 | 12:00 am
Marketers consumed by Big Data may get distracted from their necessary focus on data quality.
5 Tips for a Stronger Content Marketing Strategy 23 Aug 2013 | 09:56 pm
From planning to delivery, content marketing should be strategic, not "seat of the pants"
News Byte: Microsoft CEO Steve Ballmer to Retire within 12 Months 23 Aug 2013 | 09:45 pm
Microsoft announced CEO Steve Ballmer will retire within 12 months, once the board of directors chooses a successor.
Nine Email Marketing Musts 23 Aug 2013 | 07:28 pm
Marketers should be humans--not robots.
