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Part 3: Before, During & After – The Trade Show Radio Triple Play 20 Aug 2013 | 04:55 pm
This is the third of three posts that explore the extraordinary effectiveness of Trade Show Radio in developing relationships with C-Level executives. After the Trade Show… It’s not a trade show, it...
Part 2: Before, During & After – The Trade Show Radio Triple Play 13 Aug 2013 | 04:52 pm
This is the second of three posts that explore the extraordinary effectiveness of Trade Show Radio in developing relationships with C-Level executives. During the Trade Show… It’s not a trade show, ...
Part 1: Before, During & After – The Trade Show Radio Triple Play 6 Aug 2013 | 04:48 pm
This is the first of three posts that explore the extraordinary effectiveness of Trade Show Radio in developing relationships with C-Level executives. Before the Trade Show… It’s not a trade show, i...
Technophobia: A deadly disease for a sales pro (…and SUCH a lame excuse) 23 Jul 2013 | 05:00 pm
[If you are seeing this on email, you can CLICK HERE to listen!] Don’t even think about arguing with me. If you’re not using at least 2 or 3 of the newer technology tools to help you sell more, you ...
The four pillars of your content marketing strategy (NEW 3 min. audio!) 18 Jul 2013 | 06:02 pm
[If you are seeing this on email, you can CLICK HERE to listen!] In this short audio, I explain the FOUR ESSENTIAL components you need to incorporate into your content marketing strategy, which you n...
Is it your expertise? Or your network? 16 Jul 2013 | 03:00 pm
Marilyn Monroe sold more scented water than any other human in history? Is that what you think of when you think about Marilyn Monroe? Well, no, of course not. But… you really do need to hear this...
Why I podcast (New 3 min. audio) 11 Jul 2013 | 07:18 pm
[reading this via email? click here to listen to the audio!] At a recent social event, I was asked “Why the hell I would want to podcast?” This is my answer. Email me to learn more about podcasting...
Amazon’s threat to B2B distributors 9 Jul 2013 | 03:00 pm
How can a small to mid-size B2B distributor match Amazon’s online store? Or it’s logistics capabilities? Hmmmm… Talk about a tough row to hoe. How about Customer Service though???
Why you need to make your content accountable 16 Jun 2013 | 09:32 pm
So you’ve bought into this content marketing thing, this idea that you should publish digital content which draws prospects into your orbit, moves them to buy, and then keeps them buying. Great! Welc...
Gutenberg did NOT invent moveable type 14 May 2013 | 03:15 pm
Even though Johannes Gutenberg is widely known for inventing movable type, he was not, in fact, the inventor. Movable type had been available throughout Europe for literally hundreds of years before...
