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Virtual Inventory vs Owned Inventory 23 Aug 2013 | 09:46 pm
Posted in Education for Online Retailers Whether or not to carry inventory as a strategy seems like a fairly simple question but can be tough to answer in practice. I wanted to explore the topic and ...
The Ultimate Calendar for Seasonal Merchandising Opportunities for Online Retailers 20 Aug 2013 | 08:00 pm
Posted in Education for Online Retailers Selling online seems like an easy enough proposition. You find a particular niche in which you’re comfortable, or you choose to go up against the big box stor...
Helping Customers Decide to Buy 13 Aug 2013 | 08:00 pm
Posted in Uncategorized Most people’s idea of selling is influenced by the stereotypical view of the pushy salesman—some guy who comes into your home trying to sell you a vacuum cleaner or replacemen...
How the World Buys Online [Infographic] 7 Aug 2013 | 01:20 am
Posted in Education for Online Retailers,Online Retail As a rule, statistics are as dry as a paper bag. That is, unless they affect your very livelihood — your bottom-line. That’s when such figures a...
Profiting from Low-Profit or No-Profit Merchandise 30 Jul 2013 | 08:27 pm
Posted in Education for Online Retailers In highly competitive markets, such as electronics, many new retailers are finding it difficult to compete on price. This is particularly true when you’re usi...
Drop Ship Tips: When Backorders Strike 18 Jul 2013 | 09:07 pm
Posted in Education for Online Retailers In “Drop Ship Tips: Minimizing Backorders,” we offer some backorder avoidance maneuvers, but these maneuvers only prevent backorders, they don’t completely el...
Meet Doba Customer Travis Shofner: Killing His Customers With Kindness is What Makes This Online Retailer Profitable 17 Jul 2013 | 10:02 pm
Posted in Customer Profiles,Online Retailer Spotlight It doesn’t hurt that Travis Shofner spent a decade as a manager within a big-name convenience store chain. That experience helped hone his skills...
Drop Ship Tips: Minimizing Backorders 16 Jul 2013 | 08:00 pm
Posted in Education for Online Retailers Backorders can break the backs of online retailers. If you can’t quickly deliver a product to your customer, they might just cancel their order and look for a...
Giving Away the Store, Part II: Competing on something other than price 11 Jul 2013 | 08:00 pm
Posted in Education for Online Retailers If you’re competing on price alone, you may was well just fling open the front doors of your store and let people loot the place. As part I of this article sh...
Giving Away the Store, Part I: Competing on Price Alone 9 Jul 2013 | 08:00 pm
Posted in Education for Online Retailers Almost every new online retail merchant makes the same mistake. They figure they can earn a lot of money simply by selling merchandise for a little less than ...