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New Rule of Advertising 2 Dec 2012 | 12:34 pm
The New Rule of Advertising – Authenticity and Not Exaggeration Do you know how precisely you can reach to your target customers? How about if you could track and control... Read more »
Evaluation of Advertising Effectiveness 27 Nov 2012 | 08:29 am
Evaluating Advertising Effectiveness In the world of cut-throat competition, merely having an appealing and professional advertisement is not enough to penetrate into the market and reach to the right...
How to Create Online Advertisements? 25 Nov 2012 | 09:40 am
How to Create Online Advertisements? Whether it is an online advertisement, brochures, direct mail, business cards, or conventional display ads, there are certain marketing principles that are univers...
How Digitalization has Changed the Traditional Advertising? 22 Nov 2012 | 08:15 am
How Digitalization has Changed the Traditional Advertising? Rapid technology advancement and online information has revolutionized the advertising scenario in recent years. With Internet becoming intr...
Starbucks Case Study & Starbucks Growth Strategies 16 Nov 2012 | 09:28 am
How Starbucks created a new coffee culture – A Starbucks Case Study on Growth and Marketing Strategies How was it possible to convince ordinary Americans, who routinely open 3-pound “value”... Read mo...
Segmentation based on Generation 12 Nov 2012 | 09:19 am
Segmentation based on Generation Beyond during gender, age, income, ethnic heritage, education, or other demographic variables for segmentation, many marketers target generational cohorts. This approa...
Why use promotional items for your business? 8 Nov 2012 | 08:51 pm
Promotional materials provide a valuable and not so expensive way to enhance your brand which helps in expanding your customer base. A useful quality move in form of a gift leaves a... Read more »
Poonam Pandey A Growing Sexy Brand 6 Nov 2012 | 08:43 am
Poonam Pandey is a model known for doing some of the sexiest poses and shots in the Bollywood genre. She is a dark haired, dark skinned beauty who charms with... Read more »
How to measure Brand Equity 1 Nov 2012 | 07:57 am
Measuring Brand Equity Trying to find out whether or not brand equity is difficult. One method marketing experts use is called as brand metrics. Brand Metrics measure return on branding... Read more »
Perceptual Mapping 30 Oct 2012 | 08:11 am
PERCEPTUAL MAPPING When marketers and advertising professionals began to display their interest in the perceptions of target consumer segments, the next natural step was to measure those perceptions. ...
