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THE SECRET SOURCE TO INNOVATION 10 Apr 2013 | 09:03 pm
Innovators know it; Great market insights are paramount to successful innovation. Our research shows that innovation leaders understand the market far better than their competitors and they are able t...
The Secret Source To Innovation 27 Mar 2013 | 02:18 pm
Innovators know it; Great market insights are paramount to successful innovation. Our research shows that innovation leaders understand the market far better than their competitors and they are able t...
Strategic positioning for innovation 11 Jan 2013 | 10:26 pm
Many positioning processes begins with an understanding of how well a company or a product performs in different areas of the market. Industries, segments, categories and target groups are thoroughly ...
Strategic positioning for innovation 2 Jan 2013 | 07:17 pm
What is your market position in your customers' eyes?
Chief Executive Customer 11 Oct 2012 | 05:08 pm
Video and discussion on the new role of the customer vs. brands and businesses
Brand building in the digital era 10 Sep 2012 | 05:22 pm
The world of brand building is undergoing one of the biggest changes in the history. New technologies and social media has led to us all to be connected, 24/7, with the rest of the world. Read more ›
Brand building in the digital era 10 Sep 2012 | 05:22 pm
The world has changed, so must brands. Are you ready for the new reality?
EDGE Innovation Revolution: Launch of EDGE Innovation Factory and 20:20 Model 12 Mar 2012 | 10:01 pm
March 2012 marks the launch of the ground-breaking EDGE Innovation Factory and 20:20 Model. Our mission is to revolutionise the way companies Innovate. This article and webinar explains how the curren...
Innovation Story 7 Feb 2012 | 02:09 am
Innovation small and big Innovation is a powerful concept. It influences our personal aspirations, business settings, social movements, world of technology, fashion, media, health services – you name...
Innovation Story 6 Feb 2012 | 05:09 pm
What is innovation, why we need it and why does it fail so often. An exploration into managing current business and creating innovation strategies for the future. Read more ›
