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What is a sales playbook? 18 Jan 2012 | 06:30 am
A sales playbook is a dynamic (vs. static) document (digital or print) which contains sales enablement content (i.e., scripts, processes, case studies) and is regularly revised and/or referenced by sa...
Professional Selling 25 Nov 2011 | 02:33 pm
This blog is dedicated to students of professional selling and addresses topics specific to a career in sales. What follows will be a formal study of personal selling, in the context of vocational edu...
