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Candid Cameos 2 Aug 2013 | 01:52 am
Master of suspense Alfred Hitchcock cameoed in every one of the 39 major motion pictures he made after moving to Hollywood in 1940, just missing a bus in North by Northwest, for example, exiting a pet...
The Missing Link in Media Testing 2 Aug 2013 | 01:51 am
Enormous effort goes into every DRTV campaign. It can take months or even years of toil to develop a winning product that serves the public interest, and even more time to dial in the right message an...
Back-to-School Buys 2 Aug 2013 | 01:49 am
There’s so much hope and promise for the summer when it begins in June. We have three months of warm weather to look forward to, with aspirations of getting tans and spending as much time around the b...
Miami Heat 2 Aug 2013 | 01:44 am
It’s late night, and the air is thick with humidity and anticipation in Miami’s chic South Beach as a pearlescent Ferrari purrs in front of a nightclub. Hip-hop superstar Flo Rida steps out of the veh...
Window on Washington 2 Aug 2013 | 01:43 am
On May 21-22, 2013, the Electronic Retailing Association (ERA) hosted the Government Affairs Fly-In in Washington, D.C. Intended to help industry leaders navigate the political landscape and anticipat...
YouTube & You 2 Aug 2013 | 01:39 am
When three former PayPal employees created YouTube in 2005, it debuted with the :20 Me at the Zoo, which features cofounder Jawed Karim at the San Diego Zoo’s elephant paddock talking about how the an...
Leveraging In-App Ads, Games, and Mobile 2 Aug 2013 | 01:37 am
Game controllers in hand, a group of twentysomething guys strategically position themselves around a big screen TV as Call of Duty Elite’s story line unfolds, courtesy of Xbox Live. Suddenly, one of t...
A Regulatory Faux Pas 2 Aug 2013 | 01:35 am
Some marketers think of legal compliance as a box to check at the bottom of a long to-do list right before the launch of a new campaign. But savvy electronic retailers know that the Federal Trade Comm...
Wheel of Fortune 1 Aug 2013 | 11:54 pm
According to a Pew Internet and American Life Project report, 58 percent of consumers with smartphones used them this past holiday shopping season while roaming the aisles of their local brick-and-...
Online Video Ad Spend Booms 1 Aug 2013 | 11:53 pm
YouTube continues to be the dominant platform for online video, according to a study from AYTM Market Research, with about 60 percent of U.S. Internet users visiting the site at least once a week as o...
