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Simplicity 18 Jul 2013 | 01:10 am
Just because you can put more information on a marketing piece or web page, doesn’t mean you should. Simplicity – while saying enough – is a gift to your clients. It helps them get clarity, absorb wha...
opt-in gift trend: visual gifts (and a stunning sample from Jeanna Gabellini) 18 Jun 2013 | 11:54 pm
It’s been just over a year since I hosted The Future of the Free Gift summit, and one trend that I discovered there is still going strong: visual free gifts. With al of the text overload that’s happen...
Behind-the-scenes tips on event design 5 Jun 2013 | 02:10 am
Andrea J. Lee’s Midas Camp Live! event was a tremendous success – attendees called it her “best event ever”. I worked closely with her in the months leading up to the event and at the event itself to ...
Be bold… be brave! 20 Mar 2013 | 02:52 am
My designer/ brand strategist heart is singing! I recently coached a client who was considering a not-so-bold vs. bold choice for their website. The resulting coaching has lots to learn from: The bold...
Are there any simple key things to look for in a good design? (If I say balance – what would that mean?) 13 Feb 2013 | 04:02 am
Here’s today’s question of the day… and my answer… Balance is definitely one of them – and this simply means that the design doesn’t feel too heavy/light in any area. That there’s a good rhythm to the...
I dare you… 24 Jan 2013 | 11:21 pm
I dare you… to create beauty today. Visually, verbally, experientially… in thought and in action. That’s my contribution to Lissa Boles’s 30 Days/ 30 Dares project – and I’d love...
What evolving a brand looks like… 24 Jan 2013 | 05:41 am
Evolving a brand is the process of changing a design to bring it into congruency with the business’s growth. Evolving a brand doesn’t always mean that you have to create a whole redesign. Sometimes an...
This is why I plan for designs to evolve. 17 Jan 2013 | 06:31 am
A client called me today to discuss changes to her business card. Turns out, the very act of creating the design and then getting out there and using it helps them get more clear, more focused, more s...
What Is Visual Presence? 10 Jan 2013 | 06:13 am
Your visual presence is sort of like branding. Except it’s a whole lot more than just that. When I used to say, “branding”, people would say… isn’t that just like your logo? Or your website? Not quite...
Creating a new program? Consider its’ impact on your brand… 18 Dec 2012 | 01:41 am
Branding and design questions you should ask yourself when planning a new program: 1. How does this relate to your other programs and offerings? Think of them as a family tree, how does this fit in? 2...
