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Holiday email marketing resources 2012 18 Oct 2012 | 08:25 pm
Yikes! The holiday season is almost upon us. Time to order that turkey compile the annual holiday email marketing resource list. Here are 2012′s articles, white papers, presentations etc. on the topic...
Why timing is important in email marketing… 19 Jun 2012 | 02:48 pm
Value, usefulness and relevancy: it’s not just what you send, but when you send it…
11 tips for writing better marketing emails 11 Jun 2012 | 08:20 pm
I once had a tarantula walk over my hand. The experience comes to mind every time I face a blank piece of paper. A rising sense of panic…paralysis…a prickle of sweat. Sound familiar? So I thought ...
8 ways to write shorter tweets and subject lines 22 Feb 2012 | 11:19 pm
The world is full of sensible advice that’s hard to put into practice. Do more exercise. Reduce your stress levels. Accept that salt and vinegar flavor chips are not, in fact, a mainstay of a well-...
If the email’s legal, it can’t be spam. Can it? 20 Jan 2012 | 10:55 pm
Sometimes it helps to have a “fact” sheet to whisk out when making an email marketing case to colleagues (or yourself). Today’s post fills that role for an issue that often confuses those not directl...
Email more popular than beer…and other fun facts 23 Dec 2011 | 01:06 am
As I close down for the holiday break, I though I’d leave you with some lighthearted statistics about email. Something to impress the relatives with. Ready? 1. According to Google Trends, email is m...
Double your sign-up rate? Practical advice for popover forms 21 Dec 2011 | 01:50 am
Spiders, scorpions, snakes…and popups. Improvements to browser security largely killed the popup window, but the fear and loathing remains. As a result, email marketers have been reluctant to use “i...
Six approaches for future-proof email marketing 2 Dec 2011 | 10:53 pm
So in a terrifying moment of weakness I found myself saying: “It would be nice to get 3000 Twitter followers by the end of the year” Oh dear. Why 3000? Why by the end of the year? Why focus on THAT...
Did Monty Python write your unsubscribe page? 9 tips to make it better 9 Nov 2011 | 04:48 am
All your calls-to-action are happily driving sales, searches, downloads, donations, phone calls or Facebook love. But not the unsubscribe link. No indeed. This sniveling wretch spends his days suck...
14 predictions for email marketing in 2031 25 Oct 2011 | 09:16 pm
A dull, grey day here in Vienna, so I thought I’d resurrect and update a less-than-serious and very old post about the future of email marketing. What will it look like in 20 years time? Inspired by ...
