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Email is Alive and Well! 27 Jul 2013 | 01:15 am
As we pass the halfway point of 2013, it is clear to see that the email channel is still robust and effective. In early 2009, I read an article titled "9 Reasons Email is Dead." I recall thinking, boy...
Calling All Retailers! 7 Jun 2013 | 08:01 pm
We’re excited to announce that the Email Experience Council is launching a new initiative focused specifically on email marketing in the retail industry. Starting this month, we’re kicking off our Ret...
Understanding Canada's Anti-Spam Legislation (CASL) 3 Jun 2013 | 06:30 pm
The email marketing landscape is always changing as marketers find new and savvy ways to boost engagement, increase conversions, and maximize their efforts. But, beyond the discussion of open rates, c...
Just How Engaging are Birthday Emails? 30 Apr 2013 | 10:14 pm
By Joanna Roberts Account Manager, Client Services Return Path I recently celebrated my birthday and received a few nicely crafted birthday emails from retailers that I have a relationship with. We...
Obama email optimization strategy delivering upto x6 performance 1 Apr 2013 | 06:53 pm
$500 million is a big sum by anyone’s measure. Now imagine using email to deliver most of that money in just 18 months. Toby Fallsgraff and his team raised a sum not far off that amount for the Obama ...
Can the Origins of Email Intelligence be Traced Back to Enron? 20 Mar 2013 | 06:45 pm
The watershed moment for email intelligence was…the Enron Collapse? Believe it or not, yes—the massive cache of internal email made public after the Enron investigation did indeed fuel the first deep...
How the Obama campaign succeeded with low open rates 20 Mar 2013 | 06:43 pm
There is little doubt in my mind that email was the No.1 non-political contributor to Obama’s win in the 2012 US Presidential race. 75% of the $934 million raised by Obama was attributed to digital a...
Live In Care 7 Mar 2013 | 02:37 am
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Teach a Man to Phish . . . And Make Him a Millionaire 7 Mar 2013 | 02:37 am
In his recent Predictions & Unpredictions for 2013 blog post, Return Path CEO Matt Blumberg talked about how brands’ marketing and security functions will need to join forces to fight phishing. One ke...
No Win No Fee 7 Mar 2013 | 02:37 am
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