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US Email Marketing Laws (Or how not to be an email spammer) 20 Jul 2012 | 12:34 am
OK. Because Bob and Preethi kindly wrote posts on UK email marketing law and Canadian Anti-SPAM regulation, I felt it was only fair to complete the Holy Trinity and make a post on US email marketing l...
Increasing Email Subscribers and Understanding Your Database Health 17 Jul 2012 | 11:59 pm
The foundation of any email marketing program begins with the health of its database. A great program with a healthy database has strong email deliverability and in turn produces even stronger custome...
Reaching 140 Characters with Email Marketing 12 Jul 2012 | 11:45 pm
Twitter is in second place for the "Largest Global Social Channel" title with more than 200 million tweets published daily. As a growing social network, Twitter hosts conversations between brands and ...
EnVision Email Newsletter Wins International Association of Business Communicators Award 10 Jul 2012 | 11:44 pm
Yesmail client VSP was recently recognized by the International Association of Business Communicators for their monthly e-newsletter, EnVision--a project brought to life with the help of the Yesmail I...
Game on, Can Gamification Improve Your Marketing Programs? 2 Jul 2012 | 11:28 pm
The rising trend in gamification is leading many marketers to ask if this is a viable strategy to add to their marketing programs. Gamification, or the practice of applying game mechanics to real-life...
Facebook Still THE Social Network of Choice for Marketers 29 Jun 2012 | 03:57 am
With an audience of nearly two billion eyeballs (900 million active members x 2), Facebook is the king of all social networks and a goldmine for marketers. Because of this, the channel is congested wi...
Apples to Oranges: Comparing Your Brand's Social Engagement to Your Competitors' 27 Jun 2012 | 01:41 am
Planning your brand's social marketing strategy without taking your competitors' campaigns into consideration is like shooting into the dark. While customer insights help you determine how your brand ...
A Rough Guide To Email Marketing Law In The UK 20 Jun 2012 | 11:59 pm
Do you send marketing messages via text, voice, sound, or image over a public electronic communications network which can be stored in the network or in the recipient's terminal equipment until it is ...
Even Facebook's Not Too Big to Spam 19 Jun 2012 | 01:12 am
Spamhaus, an organization dedicated to tracking and fighting spam, apparently does not "Like" Facebook's recent email campaigns, and they have listed over 30 of the social media giant's sending IP add...
Father's Day Email Campaign Run-Down: The "Gift Card" Holidays 16 Jun 2012 | 04:09 am
Did you get Dad what he wanted for Father's Day? Father's Day survey data in 2012 says there is high probability you didn't. A study conducted by eBates in April 2012 shows there is a divergence bet...
