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Content is still key – 4 basic principles – Joseph Finn 21 Aug 2013 | 02:47 pm
Joseph Finn Account Executive emarsys Content is still key – 4 basic principles One third of all eCommerce transactions start with a simple click on an email (Forrester, 2012). This shows us that...
Mobile Responsive Design versus Mobile Apps – Alex Timlin 16 Aug 2013 | 06:21 pm
Alex Timlin Sales Director, New Markets emarsys Mobile Responsive Design versus Mobile Apps I had an interesting conversation with the Head of Analytics of a large fashion e-Tailer this month on mul...
Adding finer consumer detail to on and offline retail? 5 Aug 2013 | 03:31 pm
Lorna Crowley Market Researcher emarsys Adding finer consumer detail to on and offline retail? It has long been argued that technology is de-personalising the world around us, and no-where is that m...
Recent Android Update Paves Way For The Pre-Header – Daniel Eisenhut 30 Jul 2013 | 02:22 pm
Daniel Eisenhut Director, Professional Services emarsys Recent Android Update Paves Way For The Pre-Header We regularly remind our customers about the increasing amount of mobile opens for email ...
Welcome to the new GMail Inbox – Lauri Kurki 22 Jul 2013 | 02:10 pm
Lauri Kurki Account Director emarsys Welcome to the new GMail Inbox A look at the recent update of Google’s GMail service and the consequences for modern email marketing. Despite all predictions...
Digital Marketing in the Middle East – where’s the bounce from the Arab Spring? Pam Mitchell 16 Jul 2013 | 07:40 pm
Pam Mitchell Account Manager emarsys Digital Marketing in the Middle East – where’s the bounce from the Arab Spring? Whenever you read a report on this emerging market, you will always find facts an...
There’s no point in using Marketing Automation if you don’t understand your Customer Lifecycle – Alex Timlin 10 Jul 2013 | 06:45 pm
Alex Timlin Sales Director, New Markets emarsys There’s no point in using Marketing Automation if you don’t understand your Customer Lifecycle Multi-channel marketing has become ever more complex...
Show me the mobile money – Thomas Harris 10 Jul 2013 | 02:32 pm
Thomas Harris eMarketing Consultant emarsys Show me the mobile money One of the central characteristics of human nature is that, given the choice, we will always opt for a life of convenience. Fe...
Is the cookie crumbling? John Fleming 5 Jul 2013 | 02:05 pm
John Fleming VP Marketing emarsys Is the cookie crumbling? It’s been over a year now since the UK introduced EU legislation on the use of cookies (or, as it was affectionately known, the ‘cookie law...
8 Rules of Marketing Automation – Engin Bodur 2 Jul 2013 | 01:26 pm
Engin Bodur Solutions Consultant / Technical Integration Manager emarsys 8 Rules of Marketing Automation The possibilities that Marketing Automation offers are nearly endless and yet when it comes t...
