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LinkedIn Means (Younger) Business 20 Aug 2013 | 09:19 pm
LinkedIn made a serious play for high school students yesterday by introducing University Pages and updating their Terms of Service to allow for users as young as 14 years old in the United States. Mo...
Monster Movie Too Close For Comfort 17 Jul 2013 | 12:37 am
QUESTION: I have read a lot about what people think about the parallels between real colleges and universities and the new Pixar movie, Monsters University. Many colleagues seem to feel the movie hits...
5 Tips for Thriving Twitter Ads 12 Jul 2013 | 08:33 pm
EMG has had the pleasure of working with a few colleges and universities who, at our recommendation, have added the new publicly-released Twitter Ads to their online advertising mix. Twitter Ads help ...
Alice in Wonderland and the Art of Staying Nimble (Guest) 8 Jul 2013 | 08:45 pm
Becca Ramspott (@beccaramspott) is a writer and social media specialist at Frostburg State University. Her past projects include organizing a social media scavenger hunt for alumni, crowdsourcing phot...
Have What it Takes to ‘Take Over’ Twitter? 1 Jul 2013 | 06:33 pm
Beth Pullias is a PR coordinator/social media specialist at George Mason University. She has worked at Mason since January 2012. Beyond posting to Twitter and helping create awesome social media campa...
Georgia Tech’s $7,000 Brand? 17 Jun 2013 | 05:30 pm
Georgia Tech recently announced a $6,630 computer science online master's degree. While the initiative is unmatched from an affordability perspective, will the institution's prestigious brand come awa...
Take the Survey: 2013 EMG MarCom Staffing & Budget Survey of Education Institutions 13 Jun 2013 | 10:12 pm
EMG has benchmarked staff and budget budget resources in education marketing and communications. We are looking to update the data in the first of an annually reoccurring survey. This survey requires ...
Get Tested 7 Jun 2013 | 02:53 am
Online ads are amazing for driving traffic to your site. But if you don’t have targeted landing pages, you’re wasting your money because people are inherently lazy. Better ads and landing pages conver...
Timing Is Of The Essence 5 Jun 2013 | 11:17 pm
QUESTION: When searching for marketing inspiration, our department comes across funny images, video, etc. online everyday. I can't tell you how many college and university sponsored Harlem Shake video...
How is Education like Vacation? 22 May 2013 | 01:43 am
For weeks, our thoughts just keep returning to…vacation! Beach or mountains? Cruise or sightseeing? What excitement awaits? And while we’ve been exploring websites and making plans, it occurred to us:...