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Tips for Getting Book Publicity this Fall 22 Aug 2013 | 08:45 pm
The scramble for publicity is about to get intense as traditional publishing houses prepare for their biggest release season and businesses ramp up fall marketing efforts. Autumn may be the beginning...
Is All Publicity Good Publicity? 20 Aug 2013 | 08:27 pm
I was talking to a prospective client the other day, and he told me how envious he was of another business person’s “tremendous” publicity coup. “I would love to get that kind of publicity!” the man ...
How a Business or Author Can Jumpstart Marketing 16 Aug 2013 | 12:02 am
A newspaper reporter recently interviewed me for a business column on marketing and asked what I thought was a great question: How can a company that stopped or cut back on its marketing during the r...
Persistence Pays in the Quest for Publicity 13 Aug 2013 | 07:15 pm
When I share tips for getting publicity, I always emphasize the importance of being stubbornly persistent. It’s essential – whether you’re a public relations professional or an individual trying to ge...
Business Lessons I’ve Learned as a Small Business CEO 6 Aug 2013 | 07:42 pm
I found a fascinating website while trolling around the Internet recently. It’s called Statistic Brain and it has data and rankings on all kinds of topics, from hair loss to consumer spending. The nu...
How – and When – to Write a Press Release 1 Aug 2013 | 09:35 pm
If you’re trying to get publicity from traditional media, occasionally you may need to write a press release. Yes, you read that right, occasionally. Many PR firms and other marketers do rely heavil...
Tips from an Online Marketing Master – Part 2 30 Jul 2013 | 11:28 pm
Celebrated social media strategist David Meerman Scott’s newly revised best-selling business classic, The New Rules of Marketing & PR, is a treasure trove of online marketing tools and tactics. David...
Tips from an Online Marketing Master – Part 1 25 Jul 2013 | 06:19 pm
Anyone interested in learning effective PR and marketing strategies, new and old, should get their hands on David Meerman Scott’s just-published fourth edition of The New Rules of Marketing and PR. F...
Uncovering the Message that Makes You Stand Out 22 Jul 2013 | 11:12 pm
Google “dental services” and you’ll get 104 million results. Try “broom sales” and you’ll turn up more than 6.5 million. “Roofing companies” will get you 10.2 million. While that doesn’t necessarily ...
Marketing Lessons from the Hostess Twinkie 16 Jul 2013 | 08:37 pm
On Dec. 10, the last batch of Hostess Twinkies went on sale accompanied by moans, groans and a “Save the Twinkie” Facebook campaign from the cream-filled cake’s devoted fans. Hostess Brands, the compa...
