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One Word (or rather, 11) on the Engauge Entern Experience 23 Aug 2013 | 11:25 pm
For one person to describe the experience of being an Engauge Entern (aka intern) would be next to impossible. Each of them works on so many contrasting accounts, projects and teams. So why have one p...
Transformational Leadership: Taking Project Management to the Next Level 22 Aug 2013 | 08:25 pm
Given the continually changing business landscape that defines our world today, I often find inspiration in the tried and true theory of transformational leadership. Introduced in 1978 by James MacGre...
The Parallax Effect Goes Mobile to Save Our Water 20 Aug 2013 | 09:38 pm
Engauge was recently asked to develop a website for the Save Our Water campaign, a joint initiative launched by the SweetWater Brewing Company and the Waterkeeper Alliance. From July 4th through Labor...
Tracking Your Mobile App: Google Analytics vs. Flurry 16 Aug 2013 | 06:27 pm
We all know that mobile applications are huge investments that require significant financial resources to develop and maintain. In her blog post last week, fellow Engauger Ashley Twist asked, “Do you ...
Gmail’s New Tabs: The Good, the Bad and the Ugly 15 Aug 2013 | 01:01 am
Gmail’s new tab platform updates have changed the way messages land in the inbox of every Gmail email address. Through a series of complex algorithms, Gmail’s new inbox automatically sorts a subscribe...
LinkedIn’s Inspirational Influencer Program 13 Aug 2013 | 10:37 pm
The Web is home to many influencers. Some have blogs that teach their readers how to DIY, make a recipe, do their hair or (ineffectively) take on a hot pepper challenge. Some host YouTube channels wit...
Shark Week Bites into Social Media 8 Aug 2013 | 10:55 pm
It’s here: Shark Week 2013. Over the past few years, we’ve seen Discovery Channel’s annual Shark Week grow from simply airing new blocks of shark-related content to enlisting SNL actor Andy Samberg as...
Do you really need an app for that? 7 Aug 2013 | 09:50 pm
The world has an appetite for apps. Mobile users spend 80 percent of their time in apps and only 20 percent on mobile Web. People love apps whether they’re playing a game, connecting with friends, che...
Shopping at the Speed of a Tweet — or Post 7 Aug 2013 | 12:59 am
Financial start-up Chirpify is poised to revolutionize e-commerce one tweet or post at a time. By enabling consumers to buy, sell, pay and donate “in-stream” on social media, the Portland-based compan...
OH SNAP 2 Aug 2013 | 06:46 pm
Will Snapchat Be the Newest Social Marketing Platform? Emerging social platforms are creating new opportunities for businesses to connect with their consumers. The newest member of this community is ...
