Epitomemedia - epitomemedia.com.au
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A new day, a new blog… 19 Jul 2012 | 08:55 pm
This blog site may look a little different to when you last came and spent time with us. We have changed the look and feel and more importantly we have changed how and what kind of content you can fi...
When QR Codes Attack 17 Jan 2012 | 05:54 pm
I’m just back from summer break and while I was on holidays I picked up a copy of the Social Media Monthly at the newsagent. It was more curiousty than anything, and at $17.50 despite a $6.99 USD cove...
Tenuous Credibility 9 Jan 2012 | 02:49 pm
Attaching yourself to a big name in order to establish some sort of credibility is nothing new. For years, entertainment marketing has long relied on the “from the producer / director / makers of…” as...
I’ve Checked In – Now What? 5 Dec 2011 | 04:29 pm
Anyone who follows me on Twitter and my Facebook friends know that I love the concept of checking in. I snapped this photo the other day while dining with client at a local restaurant. While I was go...
What I DO Like About The Facebook Changes… 23 Sep 2011 | 04:00 pm
I have to say, for all of the shortcomings of Facebook’s news feed / ticker design that I spoke about yesterday, I think the suite of changes they’ve announced today are good. There has been already ...
I Usually Don’t Mind Facebook’s Changes. Until Now. 22 Sep 2011 | 01:39 pm
When I started writing this post yesterday, I started it out with “as Facebook’s vocal user base clears their collective throats to decry the forthcoming changes to profile pages and news feeds (only ...
Why Twitter Should Be Wary of Google+ 18 Jul 2011 | 02:53 pm
Well, well, hasn’t Google+ given us bloggers a lot to write about? After more false starts in social than I’m sure they care to remember, it appears that Google has finally nailed it. I’ve spent abou...
Where Does The Sell Go? 13 Jul 2011 | 06:23 pm
Knowing when to sell in social is like playing the lottery. Sometimes you’ve got the winning combination, and sometimes you just lose out. One of the foundations of social is that is a conversation a...
Waiting for the Group Buying Bubble to Burst 27 Apr 2011 | 12:57 am
Group buying isn’t new, but now kicked along by a savvy mix of email marketing and social media, it has become much more prevalent in a short space of time, achieving a large scale of users and acquis...
UnMarketing – A Book Every Business Needs 31 Mar 2011 | 10:50 pm
Much like Content Rules which I have reviewed previously, what I loved about Scott Stratten’s UnMarketing is that this is not a book entirely about Social Media. So many books today that talk about t...
