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When to Post on Social Media To Maximize Reach 8 Jul 2013 | 10:38 pm
Social media destigmatizes communication between consumers and your business. Part of the casual communication is linked to time; social media is awake round the clock. But, it’s vanishing quickly. ...
Get an Edge on Facebook; Edgerank, Post Reach, and Ads Explained 5 Jul 2013 | 06:35 pm
Why do some posts turn up on one friend’s or fan’s page and not another’s and why do some post have great visibility and reach while others are nearly invisible? It’s not random, it is based on relat...
Vine vs. Instagram 3 Differences, What They Mean to You 1 Jul 2013 | 08:51 pm
However minimal these differences may seem, they are the value that Vine and Instagram provide to marketers. They are what define them now, and what they will grow from into the future in terms of so...
The Battle Between Copy, Dropbox and Drive! 1 Jul 2013 | 06:10 pm
At Esotech we’re early adopters and generally at the forefront of new technologies. As cloud based file sharing emerged we were using Dropbox, Google Drive, and now Copy as soon as they were available...
How to Maximize Your Social Media Reach in One Post 28 Jun 2013 | 08:46 am
Social media users have become numb to our messages. They’ve been shouted at by businesses for so long, they’re treading water in a sea of clutter. Fortunately, this isn’t so bad for you; now is yo....
World Social Media Day 2013 27 Jun 2013 | 02:11 am
Sunday June 30th is the fourth annual World Social Media Day and there will literally hundreds of conferences world wide simultaneously with thousands of speakers and round table discussions. Mashabl...
Why Did My Website Traffic Drop Overnight? 29 May 2013 | 06:15 pm
Hopefully this has not happened to your website, suddenly without explanation traffic drops. Not just a dip in traffic, a huge drop by as much as 80% overnight. What happened! This is the classic resu...
Measure Social Media Traffic and Flow with Google Analytics 28 May 2013 | 06:35 pm
Measuring the benefits of social media is one biggest challenges in digital marketing. Likes and shares on Facebook are nice, as are RTs (Re-Tweets) and mentions on Twitter, and +1s and shares are gre...
Google Searches Plummet by over 60 Percent 13 May 2013 | 06:05 pm
It seems impossible, but Google searches indeed have dropped by over 60%, in fact some by as much as 80% since 2004. Yes, they really have, but to be clear, common two word searches like “airline tick...
google 13 May 2013 | 04:28 pm
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