Etourism - etourism.com.au
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How to Rank Highly in Local Search 26 Aug 2013 | 06:00 am
Is your resort visible in Local Search? If not, you better stake your claim fast. Every month, approximately 3 billion search queries are made using local terms according to data from comScore. Luckil...
5 Marketing Trends Your Resort Needs to Know About 23 Aug 2013 | 06:00 am
If you want to remain ahead of your competitors you need to be constantly creating, monitoring and managing your marketing content across multiple online platforms. So how can you be sure you're focus...
10 Strategies for Better Facebook Fan Engagement 22 Aug 2013 | 07:00 am
There are now over 1.15 billion Facebook users worldwide, and the typical user creates an average of 90 pieces of content a month, according to recent data from the company. With such a mass of conten...
The 411 on The New Facebook Insights Page 21 Aug 2013 | 06:00 am
Back in July, Facebook rolled out their new and improved insights panel for business pages. Sure, managing your own Facebook business page is simple right? Well, yes, as long as you understand the inf...
How to Handle Bad Reviews Online 20 Aug 2013 | 04:45 am
The public's trust takes years to win, but in the age of TripAdvisor, a single bad review can shatter even the most glowing reputation in an instant. Where the review comes from is irrelevant. It migh...
SEO Update: Social Media and Search Rankings 19 Aug 2013 | 05:00 am
Ever since Facebook and Twitter became an integral component of every company's online marketing campaign, debate has raged about how far social media will overtake traditional SEO when it comes to ra...
6 Ways to Master Social Customer Service 15 Aug 2013 | 07:00 am
Social media has transformed the face of customer service for good. Disgruntled consumers now have more options than ever when it comes to letting you -and everyone else - know their gripes with your ...
3 Tips for Driving Direct Bookings that Don't Breach OTA Rate Parity 26 Jul 2013 | 05:30 am
Online Travel Agencies (OTAs) and booking channels such as Booking.com, Webjet and Wotif.com have been a boon for the hospitality industry, providing a proven conduit for filling up rooms that would h...
eTourism Introduces Database Exclusion Functionality in iLaunch 29 May 2013 | 11:00 am
If you've been concerned about sending email campaigns for those Winter Specials to guests who have already booked, your worries are over. Introducing iLaunch's new 'database exclusion' functionality ...
Achieving Greater Email Marketing 21 May 2013 | 10:00 am
In today's society, email marketing continues to be the most popular digital marketing channel among businesses, so it is fair to say that when you do it, you want to be doing it right. So what is con...
