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Where Is Tigerair’s New Brand Promise? 20 Jul 2013 | 09:48 am
Tuesday, 16 July. I arrived at Tigerair’s terminal in Melbourne’s Tullamarine Airport to catch my 13:30 flight to Sydney, on my way to attend a tourism conference in Wollongong. At the entrance, I not...
Vine Brings Hope For Tourism Marketers 18 Jun 2013 | 01:23 pm
Tourism is an information-intense business. Because we sell experiences rather than products, we rely heavily on visuals. That’s the case when you try to sell an abstract thing as a country or a city,...
Clones Are Boring: Startup Copycats in Travel 29 May 2013 | 01:33 pm
Entrepreneurship requires creativity. You start a new business because you want to bring something new to life, something that wasn’t there before. If so, why do we see so many startup copycats recent...
What Makes A Travel Blog Post Remarkable? 6 May 2013 | 05:13 pm
I love travel bloggers. I love their curiosity, their sense of humour, their photography skills. But with so many travel blogs around, finding the good ones became a hard task. How to know who to foll...
The Power of Online Collaboration 4 May 2013 | 07:34 am
Tourism and leisure marketers often underestimate the power of knowledge transfer and business collaboration in the online space. Instead of joining forces with a relevant industry body they tend to w...
Why Place Marketing With No Soul Will Fail 2 May 2013 | 10:55 am
I know it’s weird, but many marketers still promote places (e.g. hotels and destinations) with the old fashioned “leave us your details for a chance to win a holiday”. This is a very 2008-early Facebo...
What These New Travel Startups Say About The Industry 18 Apr 2013 | 10:09 am
It’s pretty clear that things are changing in the travel and leisure industries lately. Consumer behavior, distribution channels, content production are all changing. Not surprisingly, this change doe...
The New Hotel: Say Hi To Smart TV 9 Apr 2013 | 12:02 pm
The old guest room TV set is dying. Hotel managers understand that their guests enjoy interactive TV at home, with apps built for their TV, full integration with their social networks, gesture control...
The New Hotel: Winds of (Digital) Change 3 Apr 2013 | 10:00 am
I read last night on Skift (my new favourite website) that many hotels are saying goodbye to minibars, claiming they are causing more work than bringing profits. This act is symbolic, as it shows how ...
Airlines on Social Media: How Personal Should They Be? 18 Mar 2013 | 09:16 am
A recent post Jetstar Australia published on Facebook made me think about how personal airlines should be when it comes to social media. Can you really satisfy your fans even when talking about sensit...
