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Visualize account spend using AdWords Script 12 Jun 2013 | 08:53 pm
One of the crucial everyday tasks for any PPC executive is to make sure all his/her account’s spend is progressing at the right rate during the month in order to meet the budget expectations of the cl...
A simple step by step guide to implementing Google’s new Enhanced campaigns 30 May 2013 | 06:48 pm
Enhanced campaigns are a new Adwords feature, allowing advertisers to focus on reaching the right audience in the right context rather than just targeting a specific device. One big implication of t...
Panguin 2.0: We beat you to it, Google! 24 May 2013 | 07:32 pm
Well as timing goes, we’re currently feeling rather smug over at Barracuda HQ. ‘And why might that be?’ I hear you cry! Permit me to explain… Google has just released its fourth Penguin update and app...
It’s Not about the Keywords it’s all about the Content – The New AdWords Interface Has Landed. 7 Feb 2013 | 03:33 pm
Today, 7th February 2013 Google launched their New AdWords interface, which will change the way Campaigns are created and managed moving forward. As of now Google are looking for as much feedback from...
Facebook Graph Search and its potential impact on Google 22 Jan 2013 | 07:43 pm
Google search has gone from strength to strength since it’s infancy in 1998. For many years now, it has been the market leader of search. Before we get ahead of ourselves, the likelihood is that it wi...
Has Facebook found what It has been Searching for? 17 Jan 2013 | 01:48 am
Facebook has, for a while, been trying to work out how it can translate it huge unique user base, currently 32 million in the UK, into useful, profitable and enterprising information. Useful – because...
10 ways of dressing your site up for success 17 Dec 2012 | 03:41 pm
When planning and executing a new web site, the basic starting point for me from a creative point of view, is that the finished product must be something I haven’t seen before. Also, it has to be some...
SEO Take Aways From The Content Marketing Show 2012 10 Dec 2012 | 01:00 pm
Chelsea Blacker (@ChelseaBlacker) spoke about “Evergreen Content: The Art of Recycling Resources” and I would like to reiterate/elaborate some of the things she said for those who weren’t able to atte...
Google Shopping & Product Listing Ads: How it is changing how this will impact your 2013 paid search budget planning 3 Dec 2012 | 07:58 pm
If you are a retailer or advertise on behalf of a retailer, where selling products through Google Shopping is an integral part of your acquisition strategy read on, or be ready to see your sales plumm...
Why Google plus should be central to your SEO plans for 2013 23 Nov 2012 | 05:22 pm
The launch of Google plus in June 2012 unleashed a fanfare of sceptical comment around Google’s previous hapless product launches in the social space particularly the luke warm reception to Wave & Buz...
