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Holy Cow! An Interesting Chick-fil-a Marketing Strategy 14 Aug 2013 | 03:03 pm
While rummaging through my 6-thousand subscriptions, slight exaggeration, on my Feedly I stumbled upon (discovery engine pun) this link to an interesting Chick-fil-A marketing strategy: “Come dressed ...
What is Marketing Automation? 18 Jul 2013 | 03:06 am
What is it? Here’s is my cookie cutter answer: A marketing automation platform (MAP) is a campaign management tool that allows companies to automate responses when a prospect interacts with a brand, m...
Link Building for Beginners 25 Jun 2013 | 10:47 am
Search engine optimization (SEO) is a three step process: First, you must select the most effective and relevant keywords to be sprinkled all over your website. Second, you have to optimize usability,...
Six Ways to Improve Your Website Conversion Rate 11 Jun 2013 | 04:53 pm
We are in an era where every company of every size and description is competing for your attention, not only among themselves but with every agenda-driven individual. Every webmaster wants you to find...
The Anatomy of an Inbound Marketing Campaign 20 May 2013 | 07:00 am
Inbound marketing encompasses all strategies involving the use of content–e-mail, SEO, social, and the like–to attract “strangers,” retain their attention, and convert them to qualified leads. Inbound...
15 Often Surprisingly Overlooked SEO Tactics 10 May 2013 | 02:19 am
So, you’re pretty good at SEO: You run a structured campaign that generates decent results; You keep up-to-date with industry trends and strategies; and, you maintain a solid sleep regimen. Ultimatel...
Small Businesses Should Get Online 8 Nov 2012 | 07:32 pm
How can we convince small businesses to evolve their online marketing strategies? There is a large misconception—I have found—on the part of small businesses and start-ups nowadays that the Internet i...
Ray Marshall Writes, Seven Keys to Designing a Website to Maximize Sales 11 Oct 2012 | 05:39 am
by Ray Marshall It goes without saying that a well-designed website can generate a lot of business and a poorly designed one can be a financial disaster. So before embarking on your mission to be the ...
The “I” in Team: Teamwork is not Always a Good Thing 25 Sep 2012 | 06:31 am
We work in teams our whole life (oh, yes, I really did just start this post with a “whole life” sentence) – little league, school plays, high school projects, college projects. On paper, working in a ...
Too Much “Company”: The Worst Mistake a Company Blog Can Make 16 Sep 2012 | 11:51 am
Take it from a resident of the blogosphere, the best company blogs understand that visitors are not visiting to have a company smack them in the face with their overly-restricted, overly-generic, fluf...
