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3 Easy Ways to Optimize Your Calls-to-Action 26 Jul 2012 | 05:19 am
As marketers, our job in a nutshell is to inspire people to take action. Even if this desired action is to sign up for a webinar, I often imagine that I’m marketing a skydiving excursion, which is to ...
Mobile Darwinism: The Future of Mobile Technology in the Workplace 14 Apr 2012 | 06:19 am
The growing demand for WiFi has birthed a new reality called Mobile Darwinism. According to The iPass Global Mobile Workforce Report, technology and data consumption are rapidly evolving at a rate tha...
Link Building Tips: How to Find Blogs that Accept Comments and Links 19 Mar 2012 | 06:00 pm
This post reveals one of our favorite techniques for discovering social comment marketing opportunities. When done responsibly, comment marketing on blogs and other social channels isn’t just an oppo...
5 Mobile Marketing Tips for Your Business and Productivity Apps 12 Mar 2012 | 06:00 pm
A new report from ABI Research indicates that mobile app revenue is expected to increase from $8.5 billion in 2011 to $46 billion by 2016. While most of app revenue has thus far been associated with m...
CMO Survey Validates Integrated Evidence-Based Marketing Agencies 7 Mar 2012 | 08:23 am
The Chief Marketing Officer (CMO) Council has just released a report entitles “More Gain, Less Strain” on client/agency effectiveness. The report clearly shows that brands and marketing technologists ...
Is Nimble Poised to Become the Definitive Lightweight CRM? 5 Mar 2012 | 09:05 pm
The social media explosion has rocketed forth an interminable cosmos of real-time data, waiting to be leveraged by agile marketers. If correctly mined, then social data can beget actionable insight. W...
Rethinking Twitter Marketing: What Works, and What Doesn’t? 1 Mar 2012 | 07:33 am
As of late, it seems that the world is obsessed with big data, and what to do with it. Within the next few weeks, you’re likely to hear more astounding facts about data. Every few months since 2008, a...
5 Ways to Improve Blog Performance 27 Feb 2012 | 09:00 pm
As Google’s algorithms continually reinforce the need for consistent quality content for SEO purposes, more brands are starting to act like publishers. According to a report by Content Marketing Insti...
Apple’s Siri Reinforces a Need for Local SEO 18 Feb 2012 | 10:22 am
Recently, AJ Kumar wrote an article in Entrepreneur entitled “How Apple’s Siri Could Destroy Local SEO.” It explains that Apple’s voice recognition app Siri will reduce the number of traditional local...
Apple’s Siri Reinforces a Need for Local SEO 18 Feb 2012 | 06:22 am
Recently, AJ Kumar wrote an article in Entrepreneur entitled “How Apple’s Siri Could Destroy Local SEO.” It explains that Apple’s voice recognition app Siri will reduce the number of traditional local...
