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One GREAT Reason to Arrive Early for Connections 2013 27 Aug 2013 | 08:00 pm
If you haven't already made your travel arrangements for Connections 2013, we've got a great reason for you to arrive in Indianapolis a little early! On Monday, September 16 at 4:00pm EDT, we will be...
Email Swipe File Passes 200-Pin Mark: Comment on Your Favorite Pin to Win 27 Aug 2013 | 07:15 pm
ExactTarget’s Email Swipe File on Pinterest now has more than 200 pins of inspiring emails and landing pages. To celebrate this milestone, we’re giving away 10 print editions of The Best of the Email ...
13 Steps to a Better Customer Onboarding Strategy 27 Aug 2013 | 06:45 pm
Have your welcome emails also become your farewell emails, thanks to the lack of engagement that follows? After you secure a new mobile subscriber’s phone number, is that the last time you ever hear f...
You’re the Star of the Connections Story! Choose Your Own Adventure From Nine Possible Endings 27 Aug 2013 | 06:30 pm
Do you remember spending hours reading the “Choose Your Own Adventure” book series? As a self-proclaimed nerd, I read them multiple times, exploring every possible outcome—because who doesn’t like opt...
9 Steps to Winning the Customer Acquisition Challenge 26 Aug 2013 | 11:00 pm
In order to drive purchases—and, eventually, repeat purchases—retail brands need more customers opted in to receive their communications. But often brands don't maximize their in-store and online acqu...
Does Tweeting Encourage Higher TV Ratings? #Video with @JayBaer 26 Aug 2013 | 08:30 pm
Welcome to another edition of the Baer Facts! Today, Jay and I talk about social media’s impact on television viewership. Nielsen recently published a report titled, The Follow-Back: Understanding the...
The Best Advice from Female CMOs and Tech Execs 26 Aug 2013 | 07:30 pm
Diverse teams and varied voices are critical for problem-solving, innovation, and creativity in the workplace. But in the tech industry, women are still underrepresented, from entry-level start-up job...
Courageous Leadership: Finding the Power to Lead from Within 26 Aug 2013 | 06:30 pm
This year at Connections, we’ll hear from leadership icons like Condoleezza Rice, Walter Isaacson, and Jim Collins, as the world’s most energized marketers gather in one place to share ideas and inspi...
R. J. Talyor Answers Your Top Mobile Marketing Questions (4 of 4) 24 Aug 2013 | 12:30 am
Here’s our fourth and final installment of the Mobile Marketing Q&A series with ExactTarget Vice President of Mobile Products R. J. Talyor. Make sure you also check out Part 1, Part 2, and Part 3 of t...
8 HubExchange Apps to Improve Your Email Marketing (Part 3) 23 Aug 2013 | 11:00 pm
With the arrival of ExactTarget's HubExchange marketplace, numerous apps have already been released. I've already featured 14 of our amazing email apps available on the HubExchange marketplace. I'll w...
