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Google Analytics & AdWords Issue: Switching from Auto-Tagging to Manual Tagging 21 Aug 2013 | 03:27 am
Our SVP of Digital Media recently pointed out a huge issue being discussed in prominent digital marketing circles. Advertisers who have Google Analytics and Google AdWords with AdWord’s auto-tagging, ...
Google Local Ad Format for the Google Maps App 16 Aug 2013 | 01:25 am
Now that the new Google Maps app has been made available for Apple devices (iPhone/iPad availability came shortly after the release for Android devices) Google has begun tinkering with the ad experien...
Location3 Partners with Google’s Wildfire Social Media Team to Present Free Webinar 14 Aug 2013 | 09:57 pm
Continuing efforts to provide free educational information on industry trends to a variety of audiences, Location3 is pleased to announce that we will co-present a free webinar on August 21st, 2013 at...
OMMA Premium Display Conference Recap 13 Aug 2013 | 11:41 pm
The OMMA Premium Display conference left us with a lot to think about. For me, some of the standout speakers of day one were Jason Sperling, Executive Creative Director, RPA; Pam Horan, President, Onl...
Chromecast a Game-Changer for Online Video Ad Spend? 9 Aug 2013 | 01:49 am
Google’s round two attempt at streaming web to television has all the signs of an overnight success. Google kept it simple this time, no pay-TV offerings, remote controls — just a small, simple device...
Location 3 Contributes to 2013 Local Search Ranking Factors Survey 7 Aug 2013 | 11:56 pm
Staying on top of the local search space is tough. Google’s secret algorithms are complex, and the factors that influence rankings are always shifting. Today marks the release of the 2013 Local Searc...
Why is My Competitor Bidding on My Brand Terms? 7 Aug 2013 | 12:17 am
We get asked this question fairly often. In fact, it’s probably one of the most confusing aspects of Pay per Click. A competitor who bids on your brand terms is trying to divert traffic from your site...
Monthly Industry Roundup: July 2013 31 Jul 2013 | 10:26 pm
LOCATION3 MEDIA NEWS: Accurately predicting which technologies, channels and strategies succeed in the future has a profound impact on marketers seeking to allocate their resources and marketing doll...
Google AdWords and The Impact of Mobile Search Ads 30 Jul 2013 | 02:43 am
The second installment from Google regarding “Search Ads Pause” recently revealed that 88% of ad clicks from mobile search are incremental to organic clicks. Meaning, paid clicks aren’t replaced by or...
Location3 CEO Andrew Beckman Launches Monthly Search Marketing Column on ClickZ 26 Jul 2013 | 09:15 pm
Location3 Media CEO Andrew Beckman is no stranger to speaking and presenting at digital marketing industry events such as SES, SMX, DMA, PubCon, and more. A longtime proponent of the necessity for bra...
