Eyeforpharma - eyeforpharma.com
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Multichannel Marketing: Something Old 27 Aug 2013 | 03:30 pm
Précis: Zuzanna Fimińska speaks to Tim White, Global Director and Head of Customer Interaction at Lundbeck about the digital distractions that can come from multichannel marketing and how the custom....
Managing Outcomes-Based Reimbursement through ‘Patient Access Schemes’ 27 Aug 2013 | 03:00 pm
Précis: eyeforpharma talks with Andrew Stainthorpe, Associate Director of NICE’s Patient Access Scheme Liaison Unit (PASLU), about risk-sharing agreements (or ‘Patient Access Schemes’), and the how ....
The Formulary – Your Key to Mexican Market Access 26 Aug 2013 | 03:00 pm
Précis: Zuzanna Fimińska interviews Edith Lemus Carmona, Health Economics Manager at Novartis Mexico, about the need for new guidelines on what to include on the mexican national formulary. “We nee....
Novartis – Owning Responsibility for Payer Relations 20 Aug 2013 | 03:22 pm
Précis: eyeforpharma speaks to Andras Fehervary, Novartis’s Head of Government Affairs and Public Policy on the importance of a consolidated European payer engagement strategy, and how pharma can en....
A Local Flavor will Bring You Sales Success in Brazil 19 Aug 2013 | 06:48 pm
Précis: Lucy Brake talks with Carlos Grzelak Jr, Sales & Access Director at Glenmark Pharmaceuticals Ltd in Brazil about the secrets to running a successful sales and market access strategy in a cou....
The Pharma/University Partnership is Vital to Drug Discovery 19 Aug 2013 | 04:21 pm
Précis: Most major academic institutions around the world now have an alliance with the industry. By reaching out to communities rich in scientific talent and creativity, drug manufacturers hope to ....
Patients Need to Show a Little Centricity Too! 13 Aug 2013 | 06:08 pm
Précis: "Being patient-centric means consumers have a place at the table with equitable say, as opposed to being a passive recipient with little influence over what happens." The above quote came f....
Measurement is the Key to Management in Driving Margin Improvement 12 Aug 2013 | 05:44 pm
Précis: It is a generally-accepted business maxim that you can’t manage what you can’t measure. Yet in the Life Sciences industry, price, profit and revenue lifecycle optimisation remains poorly-def....
The Quantified Self: Aligning Digital to User Needs 7 Aug 2013 | 06:36 pm
Précis: eyeforpharma interviews Kai Gait, Multi-Channel Marketing Franchise Director at GSK, for his thoughts on the ‘quantified self’ movement and the importance of putting the user’s needs first i....
A Healthcare Revolution: Virtual Innovation at Full Speed 6 Aug 2013 | 05:46 pm
Précis: A number of players are working on combining patient health information with their own innovative virtual models, fine-tuning relevant the data for effective use. Where clinical trials may n....
