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Social Media Use Affecting Trial Outcomes—Another Reason To Hate Jury Duty 29 Mar 2012 | 01:38 pm
We all know how big a role social media plays in American lives. Just think how your family and friends update, like, and tweet from their phones all day long. Sometimes, they even spend the evening o...
The Recession Changed How Consumers Spend Their Precious Cash 29 Mar 2012 | 01:30 pm
The recession changed business in the last few years. Online businesses changed and adapted to weather the storm. The economy is improving and more Americans are landing jobs again. Consumer confidenc...
Political Pundits Interpret Clint Eastwood Super Bowl Ad According To Their Own Agenda 28 Mar 2012 | 01:29 pm
The Super Bowl ads are the showcase of the big advertising firms. The ads are exorbitantly expensive but also reach an audience of millions (111 plus million). In some cases, viewers are a captive aud...
Engagement Times Two 27 Mar 2012 | 01:37 pm
Large corporations have millions of fans on Facebook. That is all well and fine, but the name of the game is having those fans come by and hang out periodically. It’s called engagement. What kind of e...
Hackers Are Robbing America Blind 27 Mar 2012 | 01:28 pm
We all know about Anonymous, the loose knit group that hacks into websites. Sometimes their activities are to make a social point; sometimes they do it just because they can. Let’s not forget that the...
Gross Trumps Fear As An Advertising Hot Button 26 Mar 2012 | 01:28 pm
Gross images or descriptions that conjure up gross mental images have an amazing power over human behavior. Blood, guts, and gore in a movie are sometimes all that is needed to guarantee a box office ...
DOJ Warns Of Price Fixing Suit Against Apple And Other Publishers Of EBooks 25 Mar 2012 | 01:36 pm
The U.S. Justice Department announced it has sent a warning to Apple and five major eBook publishers that it is planning a lawsuit against them for price fixing. The publishing companies under investi...
Google And Facebook Intend To FICO Your Life From Your Web Activity 25 Mar 2012 | 01:27 pm
Branding for an online business owner is vital. A crucial part of branding for any business is reputation. Up until the advent of the internet, reputation was a nebulous quality. It usually traveled b...
Pinterest’s Wild Popularity Grows In The Shadow Of Copyright Issues 24 Mar 2012 | 01:26 pm
Pinterest is all over the web blogs and traditional media. After just 2 years, the social media site claims 10 million visitors per month. The site ranks third in reader engagement, (behind only Faceb...
Gnip Gives Consumers A Blast From The Past With Historic Tweets 23 Mar 2012 | 01:25 pm
For marketers, who have been in the business a long time, it is no secret that repurposing existing content is a cost effective method to generate new products or even additional content for blogs and...
