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Better vs. Different 16 Aug 2013 | 05:00 pm
Management demands better products. Marketing demands different products. <iframe width=”531″ height=”398″ src=”//www.youtube.com/embed/oRbgqCShx0c” frameborder=”0″ allowfullscreen></iframe>
How Tablets Can Increase Workers’ Productivity 15 Aug 2013 | 05:00 pm
For businesses of all sizes, tablets can extend the reach and productivity of employees to do more work in more locations–and potentially achieve more effective results. Read more >
5 Ways to Turn Customer Leads Into Cash 14 Aug 2013 | 05:00 pm
Building and maintaining customer relationships is a vital part of growing your business, but it’s easy to let it fall by the wayside amid the daily grind. Take advantage of the summer slowdown to imp...
Yelp: We Won’t Stand for Businesses That Pay for Fake Reviews 13 Aug 2013 | 05:00 pm
The site has released a new set of consumer alerts that it will display on business pages that Yelp suspects are paying or incentivizing people to write fake reviews. Read more >
Having a CAPTCHA is Killing Your Conversion Rate 12 Aug 2013 | 05:00 pm
When you present your website visitors with a CAPTCHA, you are asking them the question,”Are you a robot?” It’s like asking a customer who is about to enter a physical store, “Are you a thief?” before...
The Problem With Inbound Marketing 8 Aug 2013 | 05:00 pm
The key difference between organizations that are making inbound marketing work and those that are working at inbound marketing is intimacy. Read more >
Riviera Prive Beirut Sunglasses Campaign 2 Aug 2013 | 05:00 pm
At first glance you might think this campaign is for a brand of ultra-chic sunglasses, but no. These massive vinyls stickers hit the bathrooms of Beirut’s hot spots to draw attention to Riviera Prive,...
The Trouble With Social Listening 2 Aug 2013 | 01:33 am
Automated systems that perform social listening and analysis can’t perceive the nuances needed to understand true social media intent and brand relationships. Read more >
Why There’s No Such Thing as Social Marketing 2 Aug 2013 | 01:33 am
Today, nothing that we do as marketers is outside the reach of social media; rather, social is the glue that extends across all areas of marketing and connects them. Read more >
Google Warns Against Large-Scale Guest Posting, Advertorials and Optimized Anchor Text 2 Aug 2013 | 01:32 am
Google’s latest update to the link schemes document under their Webmaster guidelines adds large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of...
