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Online Video Advertising Moves Front and Center 15 May 2013 | 04:01 am
By: eMarketer Video and TV often bought together The process of buying video ads has become increasingly complex, with more websites, ad networks, exchanges, and demand-side platforms (DSPs) than ev...
The Importance of Video Long Tail 24 Mar 2013 | 05:27 am
By: Chris Atkinson Don’t Focus Solely on Opening Number In the movie world, it’s easy to get caught up on the opening weekend box office numbers. Last year, The Avengers made a staggering $207 milli...
YouTube Co-founder Prepping Possible Rival 10 Mar 2013 | 05:51 am
Chad Hurley talking about new video platform designed for collaboration By: Tim Peterson YouTube has had its share of competition over the years. Companies like Vimeo and DailyMotion (plus copyright...
The 10 Most Innovative Viral Video Ads of 2012 12 Dec 2012 | 11:21 pm
By Josh Warner Josh Warner is president and founder of Feed Company, which promotes and distributes brand videos for Fortune 500 companies and ad agencies. In six years, Feed Company has seeded more ...
Viral Content, Social Integration, and Television 8 Oct 2012 | 12:53 am
By: Beckie Stravers When it comes to the current power of social media there is a lot of discussion of metrics and measurement and engagement. What do those numbers mean for a traditional medium like...
Smart Thermostat Nest Looks for Happy Homes in First Ad Campaign 11 Jul 2012 | 04:53 am
By: KC Ifeanyi The creators of the “learning thermostat” and agency Goodby Silverstein & Partners build a web spot and Pinterest contest on the idea of the happy (climate controlled) home. Laughter,...
Video Seeding from the Beginning: A Conversation with Josh Warner 8 May 2012 | 09:50 am
By: Mark R. Robertson I sat down recently with Josh Warner, president and founder of Feed Company, the first video seeding company to launch in the U.S. in 2006, which seems like many years ago in In...
Andy Murray Makes A Radical Job Switch 11 Apr 2012 | 05:06 am
By: Samuel Luckhurst Andy Murray tries his hand at a series of new jobs in a new short film. However The Huffington Post UK blogger, who played in reserve matches for Hibernian and was asked to train...
Caught On Camera Viral Videos How? What? Why? 14 Mar 2012 | 10:28 am
Some of the most successful viral videos on the web keep us coming back for more, intent on unraveling the mystery of how they were made. From walking on water to death-defying stunts, “Caught on Came...
Top 10 Super Bowl XLVI commercials 7 Feb 2012 | 10:20 am
by Todd Behrendt HONDA, “Broderick? Broderick?” In the interest of full disclosure, I wanted to be Ferris Bueller when I was 16. So while part of me was a bit put off by this beloved character being...