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William Mills Agency Launches FinTech Insights, Podcast Series in Association with TAG TV and TAG Radio 26 Aug 2013 | 06:00 pm
- Provides insights regarding electronic payment, other technology driving business transactions - William Mills Agency, provider of financial public relations and marketing services, announced the l...
Financial Media Relations 101 20 Aug 2013 | 06:00 pm
Building relationships with the media is vital to the success of any communications campaign, yet many public relations professionals focus too much on how the pitch is written rather than on having o...
Andrew McCaskill’s Interview on Atlanta Business Radio 15 Aug 2013 | 06:00 pm
Senior Vice President, Andrew McCaskill sits down with Atlanta Business Radio to discuss Crisis Communications. To hear the full segment, visit Atlanta Business Radio. To see the article on Urban Ti...
Ten Steps to Crisis Communication Planning in the Financial Industry 6 Aug 2013 | 06:00 pm
Many organizations put crisis communication planning on the backburner thinking that they can simply address issues as they occur. Unfortunately, bank and mortgage crises arise without warning and can...
Trademarks & Servicemarks: Build an Effective Financial Brand 1 Aug 2013 | 06:00 pm
In our previous blog post Trademarks: It’s time to protect your financial brand, we discussed what a trademark is and the need for brand protection. A “servicemark” is the same as a trademark except ...
Trademarks: It’s Time to Protect your Financial Brand 25 Jul 2013 | 06:00 pm
Trademarks are a critical tool for financial marketing and brand development. However, many FinTech and mortgage service providers don’t do enough today to protect their brand. There are many instance...
EFT Source Selects William Mills Agency To Lead Strategic Public Relations 23 Jul 2013 | 06:00 pm
William Mills Agency, provider of financial public relations and marketing services, has been selected as the agency of record for Nashville-based, EFT Source, Inc., a provider of turnkey card program...
Don’t Let Your Financial PR Plan Get the Summertime Blues 22 Jul 2013 | 06:00 pm
As spring ends, so does the traditional growth season for most business-to-business organizations. The summer months mark a time when executives usually huddle in conference rooms to brainstorm and st...
You’re fat and your company’s PR didn’t work. Here’s why: 18 Jul 2013 | 06:00 pm
“I tried to lose weight, but it didn’t work.” “We tried PR, but it didn’t work.” The explanations and excuses for failures are the same for both. And the fundamental solutions are the same for both as...
New Product Launch Strategies in Financial Markets 16 Jul 2013 | 06:00 pm
Launching new products in the financial industry is something very different from introducing consumer packaged goods. To put it simply, marketing to banks isn’t like selling soda. Introducing technol...
