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Being Okay Can Kill a Business 3 Nov 2011 | 01:55 am
If your business is just okay in the eyes of your customers or your intended audience, chances are you won’t be in business long. With all the choices today, why would a customer settle for “okay” whe...
What Do You Do? 9 Aug 2011 | 09:55 am
A few hundred years ago it was easy to know what someone did for a living. Mr. Shoemaker made shoes. Goldsmith hammered precious metals. Tailor sewed. Farmer farmed. Baker baked. Today, it’s not quite...
The Simple Power of Delight 5 Aug 2011 | 01:25 am
My friend and super-talented art director and illustrator, Soren Thieleman, sent me this text the other morning: “Good morning Bruce. I’m at a small café in Lauderdale-By-The-Sea and the door handle ...
Why the U.S. Isn’t Greece, and Why We Could Become Greece If We’re Not Careful 20 Jul 2011 | 03:27 am
I am writing this on a Greek island, looking out at 10 other islands and the blue Aegean Sea. A cruise ship that often docks at Port Everglades is passing by, headed for Mykonos, eight miles to the ea...
The Strategic Forum Organization 30 Jun 2011 | 02:33 am
Every third Friday I drive up to Fort Lauderdale at seven a.m. to attend the monthly meeting of The Strategic Forum (TSF). The Forum is an organization of about 35 business owners and CEOs that get to...
Official Google Small Business Training – exclusively for BankAtlantic Small Business Customers 8 Jun 2011 | 06:03 am
BankAtlantic is hosting an exclusive event for their small business customers entitled, “Google Small Business Training Session” on June 22 at 8:30 a.m. at their headquarters building in Fort Lauderda...
13 Tips to Make the Most out of Every Meeting You Attend, Plan or Host 4 Jun 2011 | 07:43 am
“Hardly anyone writes because you can’t really write down all you know. And even if you do write, nobody will read it. So there are meetings, and meetings about meetings, and meetings to plan reports,...
Creating A Customer-Centric Culture – Part II 29 Apr 2011 | 03:44 am
In a continuation of Creating a Customer-Centric Culture, you will learn the nine types of customer behavior and which are and are not acceptable. You will also learn the 4 basic needs customers have ...
The Federal Deficit And What To Do About It 20 Apr 2011 | 07:49 am
The Deficit And What To Do About It Just as the U.S. economy is finally pulling out of the recession of 2008-2009 and employers are starting to hire once again, the Federal deficit and the steadily g...
Creating A Customer-Centric Culture – Part I 31 Mar 2011 | 05:41 am
In this economy and era of incredible competition, now more than ever we must focus on our customers. It’s time to re-evaluate your customer service processes and “rules” and find ways to make it easi...