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Why You Should Ditch Marketing Proposals for Strategy 19 Jun 2013 | 06:10 pm
When a company wants to hire a marketing firm or PR agency, traditionally, the process works something like this: Company decides they want to hire an agency to help them with digital marketing. Compa...
5 Reasons Why Most Email Marketing Messages Get Ignored 17 Jun 2013 | 11:00 am
As I was reviewing email marketing reports for a client, I looked into how the client’s numbers stacked up to others in their industry. MailChimp, the provider I typically use for my clients, analyzed...
The Most Underutilized Social Media Asset – Your Employees 4 Jun 2013 | 05:40 pm
When it comes to employee social media use at the workplace, the tendency is for companies to build restrictive usage policies to prevent mishaps. Although social media policies are incredibly importa...
How to Make the Leap from Side Hustle to Full-time Entrepreneur 30 May 2013 | 05:07 pm
If you’ve been reading the blog for a while, you know that a little more than one year ago, I took the flying leap into full-time entrepreneurship. I quit my job, waved goodbye to “the man,” and ventu...
What a Small Town Mechanic Can Teach You About Customer Loyalty 28 May 2013 | 05:00 pm
A couple of years ago, Harry Meyer, the beloved mechanic in my tiny hometown experienced a crisis in his business. Someone had reported Harry to the EPA for the large stacks of tractor tires lined up ...
7 Handy Tools to Analyze Website Performance 21 May 2013 | 05:49 pm
When it comes to digital marketing, businesses are typically eager to get started with social media, digital advertising and other online marketing tactics. But before we can dive into any of that, we...
6 Top Reasons Your Guest Post Pitch is Getting Ignored 15 May 2013 | 06:22 pm
I’m a huge fan of guest blogging. It’s a great way to get in front of a new audience, establish authority for your brand and get some link juice to power your search engine rankings. As businesses hav...
Planting the Right Seeds: What Farmers Can Teach You About Marketing 13 May 2013 | 05:56 pm
One thing that many people don’t know about me is that I grew up on a farm. By looking at me, I suppose I don’t strike people as a small town girl who grew up working with hogs and walking … Continue ...
Using Market Research Develop a Strong Brand Strategy 9 May 2013 | 04:00 pm
Today, I bring you a guest post from Ray Nelson. * * * Conducting proper market research is vital to optimizing your company’s marketing strategy. By conducting marketing research, you can ensure that...
4 Key Steps for Small Businesses to Succeed with Social Media 8 May 2013 | 06:12 pm
A recent survey of small business owners shows that social media use is on the rise. According a report from Manta, 50 percent of small businesses are spending more time on social media than they did ...
